Director, US Retail Marketing (Lancome)

Job Title Director, US Retail Marketing (Lancome)

Division: Luxe

Location: 10 Hudson Yards, New York, NY

Reports To: Assistant Vice President, Retail & Fragrance Marketing (Lancome)

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, and Giorgio Armani.

What You Will Do:

The Retail Marketing Director plays a crucial role in driving the end-to-end planning, execution, and optimization of retail activations that drive traffic to stores & on-site to acquire NTB for Lancome USA.

They will work closely with the CGO, O+O, Finance, DMI Brand Events & Shopper Experience (Field/Education) to evaluate, present, and coordinate the execution of the US Brand initiatives, inclusive of Hallmarks (Valentine's Day, Mother's Day & Holiday) activations & gift sets as well as commercial moments with retailers/D2C (GWPs & Sampling).

Key Responsibilities:

• Oversee the strategy, planning and implementation of all Brand retailers GWPs programs for campaigns and commercial moments and learnings
• Hallmarks (Valentine's Day, Mother's Day & Holiday) 360 activations including giftsets mixes across 3 axes (skincare, makeup, fragrances)
• Develop,analyzeand gather information to support plans / strategy development and help market recommendations that drive retail traffic
• Partner with Category & O+O, Finance teams to ensure gifting (sets and GWP) assortments align with brand launch strategies.
• Extensivebudgetmanagementto ensurethe overall feasibility and profitability of projects throughthecost of goods management,actualization,anddemand/forecast update.Partner closely with finance& supplychain onanimation budgets and product margins.

• Create vision for promo/animation packaging and work with creative on package development. Oversee artwork process including reviewing and approving with BU GM/SVP/Legal
• Propose need gaps based on analysis of competitive landscape and trends that align with the brandobjective.
• Keep uptodate on the latest competitive trends, and insights across platforms
• Work directly with key retailers as needed to develop programs/assets.

What We Are Looking For:

Required Qualifications:

• Minimum 5 years relevant experience in brand/ trade/retail or event marketing
• Retail (marketing) experience preferred
• Experience with 360 marketing planning, launch execution, and retail activation
• Experience working across multiple categories
• Strong cross-functional collaboration and communication skills; ability to influence and align across teams and external partners.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Experience managing retail marketing budgets andoptimizingspendfor measurable results
• Proficiencyin Microsoft Office

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range:$138,500 - $200,800(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement?At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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