Senior Brand Manager

Job Description

**This is NOT a job with ForceBrands

Title: Senior Brand Manager

Location: Red Bank, New Jersey

ForceBrands is partnering with a rapidly growing, entrepreneurial food company to identify a Senior Brand Manager who will play a key role in shaping the next phase of the business.

The ideal candidate combines strong CPG brand management fundamentals with a modern, culturally relevant approach to building consumer brands. This person will have broad exposure across brand strategy, retail media, merchandising, innovation, agency management, and paid and organic social.

What You’ll Do

· Lead brand strategy and execution across a growing portfolio of food brands

· Drive retail media strategy and execution, including Walmart Connect and Target Roundel

· Partner cross-functionally on new product innovation, launches, and commercialization

· Lead in-store merchandising initiatives and ensure strong execution at retail

· Manage and collaborate with external agency partners

· Support paid and organic social strategy as part of the broader brand ecosystem

· Help determine how a growing marketing budget is strategically deployed across channels

· Work closely with senior leadership within a highly entrepreneurial and collaborative environment

What We’re Looking For

· 5+ years of experience working directly for a consumer packaged goods brand

· Strong CPG brand management experience with an understanding of both strategy and execution

· Experience with Walmart Connect and Target Roundel

· Understanding of in-store merchandising and retail execution

· Experience managing external agencies and cross-functional partners

· Exposure to new product innovation and commercialization

· Experience across paid and organic social

· A culturally aware, entrepreneurial mindset with an interest in how emerging brands are connecting with today’s consumer

· Ability to thrive within a lean, fast-paced organization where everyone is willing to roll up their sleeves

Location & Work Arrangement

This role is based in Red Bank, New Jersey and requires a minimum of 4 days per week onsite . The company offers flexibility around start and end times, but in-person collaboration is an important part of the culture given the team's focus on innovation, brainstorming, and building together. They are also willing to reimburse for commute expenses.