Senior Product Marketing Manager

Senior Product Marketing Manager

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we’ve helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they’re changing their world with kindness and generosity. 

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters. 

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits. 

About your role:

We are looking for a Senior Product Marketing Manager to help our rapidly growing organization build out a world-class product marketing discipline. 

Your team:

As a Senior Product Marketing Manager, you will play a pivotal role in shaping the future of our product positioning, messaging, and go-to-market strategies. You will lead high-profile projects that directly contribute to the company’s growth and help over 2 million donors and more than 80,000 nonprofits and places of worship do more good.  

You will be collaborating cross-functionally to ensure the successful launch and growth of existing, new, and emerging products in our two-sided marketplace. You will own the success of their launch, activation, and adoption as measured by KPIs including but not limited to product usage, NPS, ARPU, LTV, and % of consistent givers.  

If you are a mission-driven product marketer who has a bias toward driving growth through deeply understanding and serving customers, we would like to speak to you. 

The Senior Product Marketing Manager will get to: 

• Customer and market research that contributes to product and marketing growth: Understand why customers buy and their buying criteria.
• Collect and analyze customer feedback to inform product, messaging and GTM improvements.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Translate customer and market insights into actionable strategies to drive growth.  
• Business case, roadmap and validation: Identify business opportunities, refine root problems and prioritize potential solutions in partnership with stakeholders. Then, build roadmaps and design tests to validate prioritized solutions. 
• Product positioning and messaging:  Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity. Create and maintain a messaging framework that guides marketing and business development efforts. 
• Go-to-market strategy:  Lead the development of go-to-market strategies and their success criteria for new product launches and updates. Collaborate with product management, customer success, and marketing teams to ensure successful launches. Track results and optimize plans with qualitative and quantitative data. 

To be successful in this role, you’ll also: 

• [Research] Conduct primary and secondary research to understand target customers' needs, pain points as well as market trends. Analyze and obtain actionable insights with tools, including but not limited to personas, customer journey mapping, and win/loss analysis.  
• [Business case, roadmap, and validation] Build business cases, roadmaps, and validation pilots with insights obtained through research and cross-functional workshops. Design and execute pilots, then track results and optimize plans in partnership with stakeholders. 
• [Messaging] Develop clear and compelling product positioning and messaging based on customer insights to drive business and customer goals.  
• [GTM] Ensure GTM readiness of marketing channel, business development, sales and customer success teams by equipping them with knowledge, processes, and collateral to attract new customers and grow product adoption. Track and report on metrics for ongoing optimization.  
• [Cross-functional Leadership] Build and lead projects with large cross-functional teams. Balance internal and external stakeholder needs by sharing, receiving feedback, and iterating.
• [Project Management] Prioritize and organize workload to meet project deadlines in a fast-paced hyper-growth environment. Document progress to ensure smooth cross-functional collaboration over time. 

Your experience:

• MBA or MS in marketing or business is a PLUS, Bachelor's Degree required at a minimum  
• 5+ years of relevant PMM experiences, 7+ years total experience 
• Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product messaging development and GTM strategy building. 
• Experience working in consumer technology organizations or 2-sided marketplaces. 
• Certification(s) in product or customer marketing a plus 
• Experience in hypothesis-based test-and-learn growth approach a plus
• Experience in pricing and monetization a plus 

Your superpowers: 

• Combination of customer empathy and curiosity, data-oriented mindset, and creative sensibilities.  
• Strategic thinker with a logical, evidence-based approach to driving decisions 
• High ownership mentality  
• Excellent communicator who can break down complex topics into third-grade concepts 
• Effective collaborator with cross-functional teams and senior stakeholders 
• Outstanding project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneously
• Preference for working in a fast-paced, agile environment with a “get it done” mentality 

Our culture:

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them so they can change their world with kindness and generosity. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry’s most inclusive and purpose-driven workplaces.

We are steadfast in our conviction to overcome challenges while performing meaningful work alongside some of the most brilliant minds and biggest hearts. It propels our growth as individuals and as a team. We are committed to respecting each other in our workplace, firmly believing diversity is our strength.

At the heart of everything we do are our giving community, our donors and our partner organizations. We lean on research and human-centered design to consistently push the envelope and innovate our products and customer experiences. 

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center.

About Givelify

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of over 2 million generous people supports their favorite churches, places of worship, nonprofits, and causes with over $7.5 billion in donations across more than 80,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 135,000 verified, authentic reviews with an average 4.9 out of 5-star rating. Learn more at Givelify.com.

• Ready to join the Givelify team? Apply today!