Director, Product Marketing (Audience, Data & Emerging)

Director, Product Marketing (Audience, Data & Emerging) Location New York Business Area News and Media Ref # 10053416 Description & Requirements Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities around us, too. You can do outstanding work here. Work you couldn't do anywhere else. It's up to you to make it happen. Bloomberg Media is looking for a Director of Product Marketing to lead commercialization of our core advertising portfolio. Reporting to the Global Head of Product Marketing, you'll own how these products are positioned, launched, and adopted by advertisers, agencies, and our global sales teams.Bloomberg Media is looking for a Director of Product Marketing to lead commercialization of our audience, data and emerging advertising solutions. Reporting to the Global Head of Product Marketing, you'll own how these products are positioned, launched, and adopted by advertisers, agencies, and our global sales teams.This is a high-visibility, individual-contributor role for someone who can move fluidly from strategy to execution — shaping positioning and pricing input at a senior level, and personally building the materials that bring it to life for sellers and clients.Job Duties & ExpectationsPositioning & Go-to-MarketDevelop differentiated positioning and messaging for audience, targeting, data, social, live extension, and partner-enabled products, translating complex or third-party capabilities into clear, buyer-relevant value propositionsOwn product marketing strategy for launches and beta programs, defining target customers, value props, proof points, and sales-readiness requirementsPartner with regional teams to adapt global narratives to local marketsPortfolio ManagementInfluence roadmap and commercialization priorities using client, partner and market signalsEvaluate whitespace across audience, data, and other activation categoriesOutline standards and guidance to determine which betas graduate, evolve or stopSales EnablementDevelop one-sheets, launch decks, battlecards, FAQs, and training for the audience and data portfolio, and lead the enablement sessions that put them to workBuild clear guidance on product fit by objective, category, and campaign strategy to help sellers and clients navigate the portfolioMarket Insight & PerformanceTrack the competitive landscape across ad tech, audience solutions, and social, and turn insight into positioning and objection-handling guidanceSupport beta programs by gathering structured feedback from sellers, clients, agencies, and partnersPartner with campaign planning and measurement teams to build credible proof points and support case study developmentUse adoption data and competitive perspective to refine product messaging and market penetration strategyPricing & PackagingBring customer, competitive, and market perspective into pricing and packaging discussions led by Yield, and translate approved decisions into clear sales narrativesSalary Range = 145,000 - 180,000 USD Annual + Benefits + BonusThe referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns. Discover what makes Bloomberg unique - watch our podcast series for an inside look at our culture, values, and the people behind our success.