Persistence Communications Manager

Persistence Communications Manager

Do you enjoy building personalized communication experiences that make a real impact on student success? If you thrive in fast-paced environments, love working with the latest technologies, and want your work to reach students across the globe, we want to hear from you. Apply today for the Persistence Communications Manager role at EdPlus!

ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

We're seeking a talented and versatile Persistence Communications Manager to join our high-performing Product & UX Technology team. Every day you will make a difference in the lives of others by designing, implementing, evaluating and managing targeted communication campaigns and experiences aligned with student persistence and success goals. Your efforts will include reaching national and international audiences through various engagement channels. You will possess the technical expertise to create, deploy and measure mass communication campaigns and will manage multiple campaigns in coordination with project leads and stakeholders, reporting back results to leadership and client units.

NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale, AZ.

Essential Duties

• Design & execute communication strategies to improve student understanding of complex processes (e.g., financial aid):
• Develop and implement communication flows that simplify and demystify complex processes and lead to student/learner task completion.
• Create personalized and segmented communication campaigns that proactively address common student questions and barriers, helping students navigate critical deadlines and requirements.
• Collaborate with stakeholders to ensure messaging is clear, accessible, highly customized and tailored to specific student populations.
• Use data-driven insights to identify pain points in student understanding and design campaigns that directly address these areas for improved comprehension and engagement.
• In coordination with multiple stakeholders, manage communication flows related to graduation and other keystone moments of the student experience.
• Design communication strategies to improve student outcomes:
• Partner with career services and employer stakeholders to develop communications that connect students to career resources, skill development programs, and networking opportunities.
• Focus efforts on delivering on the promise of hyper-personalization and mass 1:1 experiences, inclusive of communication efforts.
• Highlight alumni success stories and pathways to employment in key industries to inspire, motivate and delight students.
• Track and analyze engagement with ROI and career-focused communication to continually optimize messaging and delivery methods for maximum impact.
• Design communication strategies to improve student registration and persistence toward graduation:
• Design campaigns that encourage timely course registration and help students overcome obstacles that may delay their academic progress.
• Incorporate college-specific resources, events, and academic opportunities into messaging to build a stronger connection between students and their academic home.
• Implement targeted messaging strategies to re-engage students at risk of stopping out and guide them back toward academic momentum.
• Conduct tests and analysis using new technologies, to determine what works and what doesn't work in how we support student success.
• Develop communication flows that celebrate positive student milestones to foster motivation and persistence.
• Partner with Success Center and other units across the ASU Enterprise to promote proactive outreach campaigns tailored to specific student groups, such as those nearing degree completion, non-enrolled students, or those needing additional support.
• General Responsibilities:
• Assume or coordinate other duties or projects as assigned or directed.

NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale, AZ.

Desired Qualifications

• Experience with Marketing Cloud, inclusive of Journey Builder, is highly desired.
• Demonstrated proficiency creating mobile responsive email communications and templates using HTML, CSS, and AMPScript.
• Demonstrated willingness to adopt AI coding tools such as Claude Code to write, troubleshoot, and optimize AMPScript and other Marketing Cloud code.
• Evidence of leveraging Einstein Content Selection and other AI tools inside of Marketing Cloud.
• Experience documenting and visualizing communication experiences.
• Evidence of strong organization skills and capable of handling multiple projects simultaneously.
• Experience with CRM systems such as Salesforce and project management systems such as JIRA.
• Experience developing, executing and analyzing marketing campaigns utilizing 1:1 and mass communication tactics through email, SMS and other communication strategies within a higher education setting; or demonstrated understanding of the principles and practices that lead to conversion, persistence and success.
• Experience working effectively with others to ensure projects meet deadlines and budgets.
• Experience analyzing research data and translating raw information into actionable insights that can be easily understood and utilized by the entire organization.
• Demonstrated knowledge of Adobe Creative Cloud tools.
• Demonstrated ability to think creatively and strategically while handling complex issues; demonstrated passion for new technologies.
• Demonstrated ability to thrive, adapt and re-prioritize tasks in a fast-paced, ever-changing environment.
• Experience analyzing communication campaign effectiveness.

NOTE: Please answer the following questions in your cover letter:

• Describe an experience you've had building and deploying mass communications using Email Service Providers (i.e., Constant Contact, Marketing Cloud, Sendgrid) to target large audiences (more than 5,000 in a send).
• Share a time when you have worked with stakeholders to develop communication strategies, execute them, and report on their performance.

Salary & Benefits

$70,000 – $86,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts

Working Environment

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

ASU EdPlus supports flexible work options, ranging from alternate to hybrid work schedules, subject to approvals per ASU policy. (This is an in-person, hybrid position.)

Applicant must be eligible to work in the United States. ASU EdPlus will not be a sponsor for this position.

Department Statement:

As a central enterprise unit for ASU, ASU EdPlus supports the university charter by focusing on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

ASU EdPlus defines itself through a culture of curiosity, risk-taking, and refusing to accept the status quo. Our employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of innovation, driving outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

ASU EdPlus

Driving Requirement:

Driving is not required for this position.

Location:

Off-Campus: Scottsdale

Funding:

No Federal Funding

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on.

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume or CV

Multiple documents may be