Director of Marketing- Meat food manufacturer

Director Of Brand, Growth & Cultural Impact K-Flavor U.S. The Director of Brand, Growth & Cultural Impact K-Flavor U.S. will report directly to the CEO and lead the transformation, repositioning, and accelerated growth of the company's U.S. brand portfolio. This role is responsible for: Building the K-Flavor Protein platform in the U.S. Modernizing and elevating existing American deli brands Driving retail velocity and profitable growth Creating culturally relevant, conversation-driving brand momentum The ideal candidate is a brand builder, retail growth operator, and cultural strategist with experience scaling challenger food brands in the U.S. Core Mandate Define and build the K-Flavor Protein narrative for mainstream America Transform and upgrade legacy U.S. brands into premium protein platforms Drive velocity, distribution expansion, and margin growth Generate cultural relevance and viral brand moments Own U.S. market-level P&L performance Key Responsibilities Brand Platform & Transformation Leadership Lead U.S. brand repositioning and transformation initiatives Define and operationalize the K-Flavor Protein brand narrative Build culturally resonant storytelling rooted in Korean culinary heritage Upgrade packaging, visual identity systems, and brand architecture Elevate legacy deli brands from commodity perception to premium protein positioning Portfolio Strategy & Architecture Redesign U.S. brand architecture and portfolio roles Define premium vs. value tiers and channel-specific strategies Lead SKU rationalization and margin optimization initiatives Clarify master brand vs. sub-brand strategy Align U.S. innovation priorities with consumer insights Retail Growth & Velocity Acceleration Develop and execute category- and channel-specific GTM strategies Drive retail velocity, distribution gains, and shelf expansion Partner with brokers and retail buyers across East Coast accounts Lead trade marketing initiatives in deli, perimeter, and protein categories Optimize pricing, promotion, and product mix for profitability Cultural & Viral Growth Strategy Develop culturally relevant, conversation-driving brand moments Build social-first campaigns designed for shareability and earned media impact Partner with creators, chefs, and food influencers to drive organic advocacy Translate online buzz into retail sell-through Launch retail-linked "moment marketing" initiatives to accelerate trial Integrate digital storytelling with in-store execution Innovation & Commercialization Translate U.S. consumer insights into innovation pipeline priorities Lead commercialization of Korean-inspired protein SKUs Develop better-for-you, clean-label, and functional protein positioning Partner with HQ R&D to localize and accelerate product launches P&L & Performance Ownership Hold accountability for U.S. market-level revenue, margin, and contribution Manage marketing budgets with ROI discipline Establish KPI dashboards across velocity, margin, and brand health Lead corrective action plans in partnership with Sales and Finance Cross-Functional & Global Leadership Serve as primary U.S. brand liaison to Seoul HQ Align global brand direction with U.S. execution realities Partner closely with Sales, R&D, Operations, and Finance Support post-acquisition integration and brand alignment