Social Media Specialist

NOTE: This is a full-time, hybrid role that will be partially on-site at our corporate office in Franklin, TN. You must be able to be in the office every week and to be on-site at our restaurant in Franklin, TN frequently. This is a unique opportunity to join our very special restaurant, Truce!

OVERVIEW

At Truce, everything we create is intentional and prepared with care – there are no compromises. We believe exceptional food should bring people together, creating moments of connection and celebration. Every detail matters – from the ingredients we source to the way we welcome our Guests through our doors. Every day, our kitchen prepares more than 180 scratch-made items with nothing artificial, ever. Simply real, sustainable ingredients thoughtfully prepared with excellence, hospitality and purpose at the center of everything we do. Truce began with a dream to bring people together through the power of exceptional food…Creating a community where we not only share a delicious meal around the table, but so much more. We are looking for a community connector who can help us create, grow, and celebrate something truly extraordinary.

SCOPE OF WORK / KEY RESPONSIBILITIES

Lead and help shape the voice, presence and online brand identity for Truce. It is more than social media management, it is about creating and seizing opportunities to connect with our community online, to build guests for life. Lead social platforms (Meta, Instagram and TikTok), community engagement, brand storytelling and guest connection while protecting and elevating the integrity of the brand. Create and share thoughtful, elevated brand content. Build and manage a social content calendar that balances trending, evergreen, and campaign-aligned content. Stay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitive. Establish and maintain brand voice, visual standards, and content quality across all social channels. Protect and uphold the standards and integrity of the Truce brand. Collaborate with the Truce team, including marketing, guest experience, kitchen and operations teams to ensure brand consistency. Use social to help launch and grow Truce Brand Ambassador program – leading a team of content creators and brand advocates. Community Management & Guest Relations Oversee community management across branded social accounts, ensuring timely and brand‑appropriate responses both in comments and direct messages. This includes engagement on nights and weekends. Respond to social media direct messages, including Guest follow‑up, escalating guest relations issues to relevant internal and restaurant teams. Monitor and report on guest sentiment and share insights and feedback. Represent the brand voice consistently across comments, direct messages, emails (Contact Us through Truce website) and relevant community discourse.

PARTNERSHIPS

Tell stories that reflect the heart (Love+One), people (Peacemakers & Peacekeepers), food and mission behind Truce. Moderate user‑generated content and identify brand advocate and partnership opportunities.

INFLUENCER MANAGEMENT

Build relationships within our community, including community leaders, Peacekeepers and Influencers – find ways to surprise and delight, elevate their brand experience, an extension of the hospitality they experience in the restaurant. Identify and champion influencer and creator partnerships that amplify brand reach and authenticity.

QUALIFICATIONS/REQUIREMENTS

Love of the brand. Experience in social media, digital content or social strategy. Experience placing social media advertisements. Community connector – passionate about people, food, storytelling and community. Chronically Online – 25-30 hours/week (including nights and weekends). Expertise in social media advertising tools and analytics. Experience working on QSR or consumer brands preferred. Proficient in Adobe Suite (Photoshop, After Effects and Premiere) and Canva. Creative and organized. Strong communication skills with an eye for details. Experienced in social media management across all platforms, content creation and community management (meeting growth goals). Comfortable capturing photo/video content. Excited to help build something meaningful from the ground up. #J-18808-Ljbffr Truce