Marketing and Communications Specialist

Marketing & Communications Specialist

Make a Real Difference: Join the Diversicare Family as a Marketing & Communications Specialist

Are you a passionate storyteller with a knack for crafting compelling content and building vibrant online communities? Do you thrive in a collaborative environment where your creativity can truly shine? If so, Diversicare invites you to join our team and help us share our mission of improving lives through exceptional healthcare.

At Diversicare, we're more than just a healthcare provider—we're a family. We're driven by our core values of Integrity, Excellence, Compassion, Teamwork, and Stewardship, and we're committed to creating a warm, caring, and professional environment for our residents, their families, and our dedicated team members. We're looking for a talented Marketing & Communications Specialist to help us amplify our message and connect with our communities across nearly 50 skilled nursing and long-term care centers.

Responsibilities

What You'll Do:

As a key member of our team, you will:

• Be a Brand Champion: Design, create, and manage impactful marketing and communications programs that showcase the Diversicare Difference—our unique culture of impassioned service. This includes developing engaging graphics, brochures, website content, fact sheets, logos, and other promotional materials.
• Tell Our Story: Craft compelling narratives that highlight the positive impact we have on the lives of our residents and their families.
• Lead the Social Conversation: Develop and execute a dynamic social media strategy across multiple platforms, managing content for all 46 centers. Track campaign performance, analyze data, and stay ahead of the latest social media trends and best practices.
• Collaborate & Connect: Work closely with internal stakeholders across operations, marketing, sales, and HR to ensure consistent messaging and brand alignment.

Qualifications

What You'll Bring:

• A Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in graphic design and the Adobe Creative Suite.
• Proven expertise in designing and developing sales and marketing training materials.
• Mastery of social media management and a passion for creating engaging content.
• Exceptional multitasking, project management, and organizational skills.
• A creative mindset with a keen eye for detail and a passion for visual storytelling.

At Diversicare, we offer more than just a job; we offer a career with purpose. You'll be part of a team that is passionate about making a difference in the lives of others. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

• Medical/Dental/Vision
• Excellent 401k plan
• Tuition Reimbursement
• Vacation, Holiday, and Sick Time
• Long and Short Term Disability
• Employee Assistance Program
• Life Insurance
• Referral Bonuses
• DiversICARE - employee hardship fund
• Pay advancement program - OnShift Wallet

Join a team that truly cares. At Diversicare, you'll have the opportunity to make a real difference in the lives of others while growing your career in a supportive and rewarding environment.