Marketing Coordinator

A Marketing Coordinator will assist the Marketing Director with a wide range of administrative and marketing support duties related to the daily operations of the marketing department, including managing company social media, planning trade shows and other industry events, designing, creating and distributing marketing collateral, publishing a company newsletter, using a CRM database, and conducting market research as needed. Social Media Research audience preferences and discover current trends. Create engaging text, image and video content. Design posts to sustain readers’ curiosity and create buzz around new products. Measure web traffic and monitor SEO. Stay up-to-date with changes in all social platforms ensuring maximum effectiveness. Report on online reviews and feedback from customers and fans. Develop an optimal posting schedule, considering web traffic and customer engagement metrics. Train co-workers to use social media in a cohesive and beneficial way. Marketing Support Assist with coordinating travel for key employees. Plan meetings, events and trade shows by identifying, assembling, and coordinating requirements as well as event coordination, scheduling and travel. Input, maintain and report on customer data in the CRM. Conduct and analyze market research. Attend key conferences, trade shows and industry events and manage booth, answer questions and coordinate details during the event. Creative Design Ability to work autonomously and to collaborate fully as a team player. Support the sales team by providing innovative marketing collateral. Assist with writing and delivering press releases. Write, design and maintain content for company newsletters and company website. Assist with the development and implementation of key marketing projects. Prepare and assist with the development of marketing collateral and presentations. Ability to pay close attention to details, and present good planning, organization, and time management skills. Ability to work in a team environment and willingness to assume additional or new responsibilities readily. Ability to maintain regular attendance as per work schedule agreed with manager (may require working an adjusted work schedule based on project assigned and work overtime if warranted). Ability to comply with applicable laws and regulations and Company policies and procedures. Job Requirements Proficient with Microsoft Office: Word, Excel, Publisher, PowerPoint. Proficient with Adobe Acrobat, Illustrator, InDesign, and Photoshop. Professional appearance and demeanor. Self‑starter, confident, energetic, creative and innovative. Ability to work in a team and take direction. Strong and effective verbal and written communication skills. Excellent copywriting skills, including ability to write reports, business correspondence, and presentations. Highly organized with attention to detail. Sound understanding of the principles of marketing. Strong understanding of new technologies and how they can be applied to marketing. Ability to perform multiple tasks under pressure with simultaneous deadlines. Other duties as assigned. Work Environment and Physical Demands Spends 90% of the time in an office environment and 10% traveling to company marketing events. Required to sit, use hands to finger handle or feel, reach with hands and arms, and talk or hear. Occasionally required to stand, walk, stoop, kneel or crouch. Occasionally required to lift or move up to 25 pounds. This job’s specific vision abilities include close vision, distance vision, color vision, and the ability to adjust focus. #J-18808-Ljbffr