Head of Enterprise Marketing
Jobtailor
- Define the product marketing vision, priorities, and operating model for Engine
- Build positioning and messaging architecture for Engine’s platform, solutions, and key verticals
- Clarify Engine’s value proposition for financial institutions, marketplace partners, publishers, fintechs, and internal stakeholders
- Establish Engine’s differentiation through data, personalization, conversion, flexible integrations, and marketplace scale
- Partner with Product, BD, and Strategy teams to bring new capabilities to market
- Develop launch strategies for new experiences, integrations, partner-facing features, and monetization products
- Shape go-to-market plans for checkout experiences, insurance and quote flows, and marketplace expansions
- Ensure launches include audience strategy, packaging, messaging, enablement, measurement, and adoption plans
- Create sales and partnership enablement materials
- Equip revenue teams with pitch decks, one-pagers, competitive battlecards, case studies, ROI stories, objection handling, and launch communications
- Partner with Sales and Partnerships to improve win rates, shorten sales cycles, and increase account expansion
- Define packaging and commercialization approaches aligned with partner needs and revenue outcomes
- Translate marketplace mechanics, data assets, matching intelligence, checkout flows, analytics, and compliance strengths into compelling messaging
- Develop platform-level and solution-level narratives and use-case stories tied to conversion, monetization, retention, and customer engagement
- Build customer, competitor, and market intelligence across embedded finance, affiliate/marketplace models, fintech infrastructure, and partner ecosystems
- Bring voice-of-customer insights into roadmap and go-to-market decisions
- Work with Product to influence roadmap
- Partner with Growth, Analytics, and Commercial teams to define launch KPIs and assess performance
- Collaborate with Brand and Content across thought leadership, events, website, partner materials, and outbound campaigns
- Align executive leadership on market narrative and strategic priorities
- Hire, develop, and lead a high-performing product marketing team
- Establish product marketing processes, templates, launch governance, and planning rhythms
- Create a culture of sharp thinking, fast learning, strong execution, and measurable outcomes
Requirements
- 10+ years of experience in product marketing, go-to-market, or related strategy roles
- Meaningful leadership experience
- Experience in fintech, embedded finance, marketplaces, SaaS platforms, performance marketing ecosystems, or other complex multi-sided businesses
- Proven track record launching and scaling products requiring strong cross-functional coordination
- Strong experience with positioning, messaging, packaging, and sales enablement
- Ability to understand technical and data-driven products and translate them into customer-facing value
- Experience partnering closely with Product, Sales, Partnerships, and Executive teams
- Strong analytical orientation and comfort using performance data
- Excellent written and verbal communication skills, including executive-level storytelling
- Experience working in regulated categories or environments with compliance considerations is strongly preferred
- People leadership experience, including building teams and operating mechanisms, is preferred
- B2B2C or platform business model experience
- Experience marketing marketplace products
- Experience across financial product categories such as lending, cards, savings, insurance, or adjacent consumer-finance products
- Familiarity with partner ecosystems, monetization models, attribution, and funnel optimization
- Experience supporting enterprise sales motions and partner adoption motions
Core Competencies
Demonstrates expertise in product marketing, go-to-market strategies, and cross-functional collaboration, with a strong focus on positioning, messaging, and sales enablement. Proven ability to lead teams, develop launch strategies, and leverage data-driven insights to drive customer engagement and revenue growth.
Highest-signal resume keywords
- Product Marketing Leadership
- Go-To-Market Strategy Development
- Positioning And Messaging Expertise
- Cross-Functional Coordination
- Fintech And Marketplace Experience
Hard Skills
- Product Marketing
- Go-To-Market Strategy
- Sales Enablement
- Positioning
- Messaging
- Data Analysis
- Performance Marketing
- Compliance Understanding
- Customer Engagement
- Monetization Strategies
Soft Skills
- Leadership
- Communication
- Storytelling
- CollaborationAnalytical Orientation
Industry Keywords
- Fintech
- Embedded Finance
- Marketplaces
- SaaS Platforms
- B2B2C
- Performance Marketing Ecosystems
- Consumer-Finance Products
- Partner Ecosystems
- Attribution
- Funnel Optimization
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