Senior Manager, Paid Social (TikTok Shop)

The Role Wpromote is looking for a sharp Paid Social Senior Manager with deep expertise in TikTok Shop to manage scalable, full‑funnel paid social and commerce programs across a portfolio of clients. This is a hands‑on role: you will build integrated media + commerce strategy, execute high‑quality activations, optimize to business KPIs, and partner cross‑functionally to position TikTok Shop as a measurable revenue‑driving channel. This role requires someone who understands not just TikTok Ads Manager—but the TikTok Shop ecosystem, including Seller Center operations, affiliate/influencer commerce, product merchandising, and promotional levers that drive in‑platform conversion. We’re looking for someone who’s dedicated to cultivating curiosity, operates with a learning mindset, and is passionate about driving measurable growth while having fun along the way. If we could describe an ideal candidate for this role, words like analytical, strategic, proactive, collaborative, commerce‑minded, and conversion‑focused come to mind. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work‑life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. The anticipated annual salary for this role will range from $85,000 – $97,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third‑party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.

• This position may be performed remotely in most states within the US, with some exclusions.
• *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• **This position is not eligible for immigration sponsorship.

You Will Be Leading TikTok Shop growth strategy, including traffic‑driving media, affiliate strategy, promotional planning, and conversion optimization within the Shop ecosystem. Formulating full‑funnel paid social and TikTok Shop strategy that ties media and commerce decisions to client business objectives (revenue growth, MER/ROAS, CPA, AOV, LTV, new customer acquisition). Driving influencer/affiliate recruitment strategy in partnership with Influencer and Creator teams; activating and optimizing affiliate performance within TikTok Shop. Translating creative insights into testable commerce hypotheses and partnering with Creative leads to iterate on TikTok‑native, shop‑enabled creative formats (LIVE, Spark Ads, UGC, creator‑led assets). Informing teams on TikTok Shop best practices, promotional cadence planning, and operational requirements to unlock scale. Influencing day‑to‑day campaign optimizations across Meta, TikTok, Snap, Reddit, Pinterest, X, NextDoor and other relevant platforms — with advanced ownership of TikTok Shop and Seller Center workflows. Participating in cross‑functional pod workflows (Creative, Influencer, Data Strategy, Paid Search, Programmatic) to align TikTok Shop into holistic digital KPIs. Maintaining strong platform relationships with TikTok reps, advocating for beta access, LIVE shopping opportunities, and alpha commerce products. Applying strict QA, tagging, and tracking discipline to ensure delivery accuracy and commerce measurement integrity. Partnering with Data Strategy to evaluate incrementality, blended MER, and cross‑channel halo impact of TikTok Shop programs. You Must Have 5+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or client environment. Direct hands‑on experience managing TikTok Shop and Seller Center with strong operational fluency. Hands‑on experience building, optimizing, analyzing, reporting and applying experimental design across major paid social platforms (Meta, TikTok, Snap, Reddit, Pinterest, LinkedIn, X, NextDoor, Google). Familiarity with Google Analytics / GA4 (or Northbeam, Adobe, TripleWhale, etc.) and understanding of cross‑channel attribution. Detail orientation, systematic QA habits, and a bias toward documenting processes and results. Comfort working independently in a fast‑paced, deadline‑driven environment. Nice to Have Experience using Smartly. Experience supporting TikTok LIVE shopping activations. Exposure to server‑side tracking (CAPI), enhanced conversions, and incrementality testing. Familiarity with marketplace/ecommerce platforms (Shopify, Amazon, etc.) and product feed management. Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of a job applicant’s race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If E‑Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E‑Verify once you have accepted a job offer and completed the Form I‑9. For more information on E Verify, or if you believe that your employer has violated its E Verify responsibilities, please contact DHS. #J-18808-Ljbffr Wpromote