Social Media & Content Coordinator

Job Description

Job Description

 

Social Media & Content Coordinator

Position Summary

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We are seeking a creative, organized, and customer-focused Social Media & Content Coordinator to manage our social media presence and help bring our brand to life online. This role is responsible for creating engaging content, responding to customer inquiries through social media, coordinating photoshoots, styling merchandise, and helping grow our online community across platforms such as TikTok and Instagram

The ideal candidate has a passion for fashion, understands current social media trends, enjoys creating content, and is comfortable working in a fast-paced retail environment.

Key Responsibilities

• Manage daily activity across all social media platforms, including Instagram, TikTok, and other channels as needed.
• Respond promptly and professionally to customer direct messages (DMs), comments, and social media inquiries.
• Create engaging photo and video content that showcases new arrivals, promotions, and brand lifestyle.
• Style clothing, accessories, and merchandise for photoshoots and video content.
• Coordinate and assist with product photography, lifestyle shoots, and promotional campaigns.
• Develop and maintain a social media content calendar.
• Monitor social media trends, viral content, and platform updates to recommend fresh ideas.
• Maintain brand consistency across all digital platforms.
• Track engagement, audience growth, and content performance, providing recommendations for improvement.
• Assist with promoting sales, events, product launches, and seasonal campaigns.
• Occasionally assist with in-store marketing initiatives and special events as needed.

Qualifications

• Experience managing social media accounts for a business or brand preferred.
• Strong knowledge of TikTok, Instagram, and emerging social media platforms.
• Basic knowledge of photo and video editing apps such as Canva, CapCut, Adobe Express, Lightroom, or similar software.
• Excellent written communication and customer service skills.
• Strong organizational skills and attention to detail.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Interest in fashion, styling, and current trends is highly preferred.
• Creative eye for photography, merchandising, and visual storytelling.

Preferred Skills

• Experience styling outfits for social media or marketing campaigns.
• Understanding of social media analytics and engagement strategies.
• Self-motivated with the ability to work independently while collaborating with a team.
• Positive attitude and willingness to learn.

Physical Requirements

• Ability to stand, walk, and move throughout working shifts.
• Ability to lift and move merchandise up to 25 pounds.
• Ability to participate in photoshoots and occasional off-site content creation.

What Success Looks Like

• Consistently engaging social media content that reflects the brand.
• Timely responses to customer messages and comments.
• Increased audience engagement and follower growth.
• Well-organized photoshoots and visually appealing outfit styling.
• A positive online customer experience that strengthens brand loyalty.

This position is ideal for someone who is passionate about fashion, enjoys creating digital content, and thrives in a creative, customer-focused environment.