ABM Marketing Manager , AWS North America Marketing

Description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory and industry. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of regional ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Key job responsibilities

Key Responsibilities:

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact

• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs

• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization

• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences

• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts

• Drive operational excellence through standardized processes, documentation, and best practices

• Track and report on program performance, using data to optimize and scale successful approaches

• Manage program budgets effectively, demonstrating frugality while maximizing impact

• Collaborate with global ABM community to share learnings and adopt proven practices

A day in the life

Success Measures:

• Oversee campaign and event execution

• Drive plans and decisions in partnership with sales stakeholders

• Formulate quarterly and annual ABM plan documents

•Make prioritization decisions on marketing mix

• Review account engagement metrics and program ROI

• Program execution quality and timeliness

• Process improvement and best practice contributions

About the team

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

• Experience producing marketing promotional material for Owned & Operated channels

• Experience managing budgets

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience partnering with sales and sales leadership on GTM initiatives

Preferred Qualifications

• MBA

• Knowledge of key technology and market trends

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .

USA, CA, Mountain View - 88,700.00 - 155,200.00 USD annually

USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually

USA, NY, New York - 88,700.00 - 155,200.00 USD annually

USA, TX, Austin - 80,600.00 - 141,100.00 USD annually

USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually

USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually