Marketing Automation Specialist

Description

About Norstella

Norstella is a premier and critical global life sciences data and AI solutions provider dedicated to improving patient access to life-saving therapies. Norstella supports pharmaceutical and biotech companies across the full drug development lifecycle — from pipeline to patient. Our mission is simple: to help our clients bring therapies to market faster and more efficiently, ultimately impacting patient lives. Norstella unites market-leading brands - Citeline, Evaluate, MMIT, Panalgo, Skipta and The Dedham Group and delivers must-have answers and insights, leveraging AI, for critical strategic, clinical, and commercial decision-making. We help our clients: 

• Accelerate the drug development cycle 
• Assess competition and bring the right drugs to market  
• Make data driven commercial and financial decisions 
• Match and recruit patients for clinical trials 
• Identify and address barriers to therapies

Norstella serves most pharmaceutical and biotech companies around the world, along with regulators like the FDA, and payers. By providing critical proprietary data supporting AI-driven workflows, Norstella helps clients make decisions faster and with greater confidence. Norstella’s investments in AI are transforming how data is consumed and decisions are made, disrupting inefficient legacy workflows and helping the industry become more efficient, innovative, and responsive to patient needs.

Job Summary 

We are seeking an energetic and highly organized individual to join our growing Marketing and Client Delivery team. The Marketing Automation Specialist is responsible for executing, managing, and optimizing automated marketing campaigns with a strong emphasis on email. This role combines platform expertise, technical execution, data-driven automation, and quality assurance to deliver scalable, reliable, and high‑performing client marketing programs. This individual will report to the Director of Client Delivery, working closely with other members of the Marketing and Client Delivery team and collaborating with various internal teams across Skipta to ensure flawless execution of client campaigns within contractually obligated timelines.

You will serve as a hands-on execution expert, translating campaign strategies into automated journeys, personalized communications, and well-tested deployments across Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud, and connected data platforms.

The Marketing Automation Specialist should be results and performance driven, possess enthusiasm to cross-train, take on ambitious goals, and strive to optimize strategies. We are seeking someone who is comfortable in an environment where priorities can shift rapidly and is adaptive to change. 

Responsibilities

• Collaborate cross-functionally within Skipta to translate client requirements into email campaigns
• Build, deploy, and manage automated email campaigns within SFMC, including triggered sends, multi‑step journeys, one-time deployments, and lifecycle programs.
• Manage SFMC modules including Email Studio, Automation Studio, and Journey Builder
• Knowledge of advanced SFMC Engagement+ edition, Salesforce Data Cloud, Salesforce Flow, and AI prompting experience to manage program segmentation and audience activation
• Create and maintain data extensions, queries, filters, and automation workflows.
• Support HTML email builds and template updates (hands‑on or through collaboration).
• Implement dynamic content (tokenization), personalization rules, rendering, and deliverability
• Optimize campaigns based on engagement performance and testing insights (I.e., A/B testing).
• Ability to build/run SFMC reports; SQL queries and perform data extracts a plus
• Partner with the designated Program Managers to ensure client expectations are being met
• Troubleshoot and fix program issues within Salesforce platform
  
  

Qualifications 

• 2-5 years in marketing automation, email marketing, or marketing operations
• Minimum Bachelor’s Degree, Marketing and/or Marketing Automation concentration preferred
• Experience in Healthcare/pharmaceuticals is a plus
• Experience with SFMC Engagement Plus and/or Salesforce Data Cloud (Data360) is a plus.
• Working knowledge of email automation, journeys, and triggered messaging.
• Experience with data segmentation, SQL queries, or automation logic
• Familiarity with HTML/CSS for email (building, editing, and troubleshooting)
• Experience with QA/testing tools (e.g., Litmus)
  
  

Our Guiding Principles for success at Norstella:

• Bold, Passionate, Mission-First. 
• Integrity, Truth, Reality. 
• Kindness, Empathy, Grace. 
• Resilience, Mettle, Perseverance. 
• Humility, Gratitude, Learning.

Benefits:

• Health Insurance
• Provident Fund
• Reimbursement of Certification Expenses
• Gratuity
• 24x7 Health Desk 
  
  
  

Norstella is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. Norstella operates a zero tolerance policy to any form of discrimination, abuse or harassment.


Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you. All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address:  View email address on click.appcast.io .