Director of Social + Influencer Marketing

Job Description

Social Media & Influencer Marketing Manager / Director

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Socialflower | Creative & Growth Marketing Agency

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About Socialflower

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Socialflower is a creative and growth marketing agency partnering with ambitious brands across beauty, fashion, lifestyle, and e-commerce. We combine creative storytelling, strategic marketing, and performance-driven execution to build brands that connect with consumers and drive meaningful growth.

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We're looking for a Social Media & Influencer Marketing Manager / Director to lead social strategy, influencer partnerships, and creator relationships across our portfolio of client brands.

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This role is for someone who lives and breathes social media, understands the evolving creator economy, and knows how to build communities and brand personalities that consumers genuinely connect with.

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You'll be responsible for growing our influencer and creator network, developing impactful partnerships, and owning the social presence of multiple brands—from overarching strategy to day-to-day execution.

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What You'll Do:

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Influencer & Creator Marketing

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- Lead influencer and creator marketing strategy across multiple client brands, with a focus on beauty, fashion, and lifestyle.

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- Identify, recruit, and build relationships with influencers, content creators, and brand ambassadors who align with each brand's audience and identity.

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- Grow and maintain Socialflower's network of influencers and creators, developing a strong pipeline of talent for ongoing partnerships and campaigns.

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- Manage influencer partnerships from initial outreach and negotiations through contracting, creative briefs, content approvals, and campaign execution.

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- Develop influencer seeding, gifting, affiliate, and paid partnership programs designed to drive awareness, engagement, and conversions.

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- Build long-term relationships with creators and their management teams, identifying opportunities for recurring collaborations and brand partnerships.

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- Track and analyze influencer performance, providing insights and recommendations to optimize partnerships and maximize ROI.

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- Stay ahead of emerging creators, cultural trends, and partnership opportunities within the beauty and fashion industries.

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Social Media Strategy & Management

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- Own and execute social media strategies across key channels, including Instagram, TikTok, Pinterest, and emerging platforms.

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- Develop distinct content pillars, social strategies, and editorial calendars tailored to each client's brand identity, audience, and growth objectives.

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- Establish and maintain a consistent brand voice, tone, and personality across all social channels.

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- Identify opportunities to grow followers, increase engagement, strengthen brand affinity, and drive traffic and conversions.

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- Oversee day-to-day social media management, including content planning, scheduling, publishing, and community engagement.

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- Collaborate with creative teams, designers, and content creators to develop compelling, platform-native content.

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- Develop social-first campaigns around product launches, seasonal moments, collaborations, and key marketing initiatives.

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- Monitor social performance, analyze content effectiveness, and continuously refine strategies based on audience behavior and platform trends.

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- Ensure every brand's social presence feels authentic, culturally relevant, and differentiated within its category.

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Content Strategy & Brand Storytelling

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- Translate brand positioning and marketing objectives into engaging social-first content strategies.

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- Develop creative concepts, recurring content series, and storytelling opportunities that strengthen each brand's identity.

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- Identify trending formats, cultural conversations, and emerging social behaviors that can be authentically integrated into client strategies.

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- Create detailed content briefs and provide creative direction for influencer, UGC, and organic social content.

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- Balance aspirational brand storytelling with relatable, engaging content that drives measurable results.

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- Ensure brand consistency across organic social, influencer partnerships, and creator-generated content.

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Client & Campaign Management

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- Serve as the primary point of contact for social media and influencer initiatives across assigned client accounts.

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- Manage multiple brand calendars, campaigns, and creator relationships simultaneously.

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- Present social strategies, campaign concepts, performance reporting, and recommendations to clients.

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- Collaborate with internal growth, creative, and paid media teams to ensure social and influencer initiatives support broader marketing objectives.

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- Proactively identify new opportunities to elevate client brands and drive growth.

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Who You Are

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We're looking for someone who is equal parts strategic thinker, creative storyteller, relationship builder, and hands-on executor.

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You understand that great social media isn't just about posting consistently. It's about building a recognizable brand personality, creating content people want to engage with, and cultivating a community that drives long-term brand loyalty.

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Qualifications & Experience

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- 4–7+ years of experience in social media management, influencer marketing, creator partnerships, or related roles.

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- Direct experience working with influencers and creators in the beauty, fashion, and/or lifestyle industries is required.

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- An established network of influencer, creator, and talent management relationships is strongly preferred.

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- Demonstrated success developing and executing influencer marketing campaigns, including paid partnerships, gifting, affiliate programs, and organic collaborations.

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- Proven experience managing and growing social media accounts for consumer-facing brands.

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- Strong understanding of Instagram, TikTok, Pinterest, and the evolving social media landscape.

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- Experience developing content pillars, brand voice guidelines, and social media strategies.

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- Strong creative instincts with an eye for aesthetics, storytelling, and emerging cultural trends.

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- Ability to manage multiple client accounts, projects, and deadlines in a fast-paced agency environment.

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- Experience analyzing social and influencer performance metrics and translating insights into actionable strategies.

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- Excellent communication, organizational, and relationship-management skills.

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- Comfortable working both independently and collaboratively across creative and marketing teams.

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- Experience working with DTC, e-commerce, beauty, or fashion brands is highly preferred.

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What Makes You Stand Out

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- You already have meaningful relationships with influencers, creators, and talent managers in the beauty and fashion space.

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- You can spot emerging creators and social trends before they become mainstream.

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- You've helped brands build engaged communities and grow their social presence through creative, intentional strategies.

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- You understand the difference between content that looks good and content that actually performs.

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- You're naturally curious, culturally plugged in, and constantly thinking about how brands can show up differently.

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- You're comfortable owning the strategy while also rolling up your sleeves to execute.

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- You genuinely enjoy building relationships and connecting the right creators with the right brands.

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What Success Looks Like

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- A growing, highly engaged network of influencers and creators that Socialflower can activate across client brands.

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- Consistent growth in social reach, engagement, followers, and brand awareness across client accounts.

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- Distinct, recognizable brand personalities and content strategies for every client.

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- Successful influencer campaigns that generate meaningful awareness, content, traffic, and revenue.

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- Strong client relationships built on creativity, proactive communication, and measurable results.

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- A scalable social and influencer marketing function that supports Socialflower's continued growth.

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How to Apply

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We'd love to learn more about you!

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Please submit your resume along with examples of social media accounts you've managed, influencer campaigns you've led, and brands you've worked with.

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Bonus: Share a few influencers or creators you love right now and why you think they're doing something different.

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• We're especially interested in candidates who can demonstrate both strong creative instincts and measurable results.
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