Director of Paid Social

Job Description

Director of Paid Social: $100-125k annual

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We are seeking a hungry, high-growth Director of Paid Social to join our team and lead our paid social department. This is a pivotal role for a someone who moves fast, wants to work on the cutting edge of paid media and AI and knows how to talk to clients. As a growing agency, we are looking for a leader who can bridge the gap between high-level creative strategy and technical execution, ensuring our clients stay ahead of the curve in an evolving social landscape. This role will have some execution along with client presentations.

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Please Note: At least 4+ years of hands-on agency experience is a mandatory requirement. Candidates without prior agency experience will not be considered. You also must have attention to detail. 

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This is a unique opportunity for a driven professional to take over the department, refine our processes, and grow alongside the agency. The ideal candidate possesses a "test-and-learn" mindset, deep analytical rigor, and the communication skills to interface confidently with clients while driving measurable ROI.

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Key Responsibilities

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• Department Leadership: Act as the primary owner for the Paid Social department. You will be responsible for strategy, execution, and performance across all social accounts, with a focus on scaling the department's capabilities.
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• Creative Strategy: Lead the charge on social-first creative strategy. You will collaborate with creative teams to develop high-performing assets based on data-driven insights and performance trends.
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• Full-Funnel Execution: Plan, launch, and optimize complex paid social campaigns across Meta, TikTok, LinkedIn, X, Reddit, and other emerging platforms, focusing on ROAS, CPA, and conversion growth.
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• Client Interfacing: Serve as the paid social expert, confidently presenting strategy decks, sharing performance insights, and cultivating strong relationships with stakeholders.
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• Performance & Innovation: Implement advanced testing frameworks for audiences, creative, and bidding strategies to ensure accounts consistently hit aggressive targets.
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• Reporting & Analysis: Compile granular data to generate regular performance reports. Provide deep-dive insights and actionable recommendations that focus on the "why" behind the numbers. 
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Qualifications

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• Experience: 4+ years of hands-on agency experience managing complex, high-performing paid social campaigns across multiple industries.
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• Skills:
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• Analytical Rigor: Exceptional quantitative skills with the ability to translate complex social data into clear business strategies.
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• Creative Vision: A deep understanding of what makes social creative "stop the scroll" and convert.
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• Communication: Amazing presentation and client communication skills are essential; you must be able to explain complex strategies to both technical and non-technical stakeholders.
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• Tech Stack: Proficiency in Ads Manager (Meta/TikTok), Google Sheets/Excel, and 3rd party attribution tools like Triple Whale, Wicked Report, etc. 
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• Attributes: A proactive, "can-do" attitude with the drive to take ownership of a growing department in a fully remote environment. Attention to detail is a must. 
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Bonus Points (Nice to Haves)

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• AI Creative Development: Experience utilizing AI tools to streamline creative production or develop high-performing ad assets.
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• Multi-Channel Knowledge: A baseline understanding of how Paid Social integrates with SEO and Paid Search.
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• Growth Mindset: Experience helping an agency scale its internal operations or service offerings.
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