Paid Media Specialist (Regulated Industries)

Job Description

ABOUT PUFFRUSH

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PuffRush is a Miami-based startup building an on-demand delivery marketplace connecting adults 21+ with local vape and smoke shop retailers.

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We're preparing to launch in Miami, with our platform and retail partnerships taking shape. Our ambition is to build a leading marketplace in this category and eventually expand into additional U.S. cities.

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We're a lean, ambitious founding team looking for people who know how to build, execute, and deliver results. No corporate layers, no unnecessary bureaucracy — just real ownership, direct collaboration, and the opportunity to help shape a startup from day one.

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THE OPPORTUNITY

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Paid Media Specialist — Regulated Industries

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Engagement: Fractional / Independent Contractor / Project-Based

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Location: Remote — U.S. or LATAM (Eastern Time overlap required)

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We're looking for a hands-on paid media specialist with proven experience acquiring customers for regulated brands in the United States, specifically vape, cannabis, or alcohol.

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This is not a traditional social media management position or a strategy-only consulting role.

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We need someone who understands the advertising restrictions associated with regulated products, knows which compliant acquisition channels are available, and can personally build, launch, manage, and optimize campaigns.

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You'll work directly with PuffRush's founding team to establish our paid acquisition strategy for launch and create a scalable foundation for future growth.

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WHAT YOU'LL DO

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Phase 1 — Build

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• Develop a paid customer acquisition strategy for PuffRush's Miami launch.
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• Identify advertising channels and networks that explicitly permit our product category.
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• Establish compliance guidelines for age-restricted marketing, including applicable platform policies and U.S. advertising requirements.
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• Set up campaign infrastructure, conversion tracking, attribution, and performance dashboards.
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• Develop launch campaign concepts, targeting strategies, budgets, and testing plans.
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Phase 2 — Launch & Optimize

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• Personally execute and manage campaigns across approved advertising channels.
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• Test creatives, audiences, placements, and acquisition strategies.
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• Monitor customer acquisition cost (CAC), conversion rates, and return on ad spend (ROAS), where measurable.
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• Optimize campaigns based on performance and acquisition efficiency.
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• Provide weekly performance reports, insights, and actionable recommendations.
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Phase 3 — Document & Scale

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• Build a documented paid acquisition playbook.
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• Establish repeatable workflows for campaign management and optimization.
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• Prepare the program for potential handover to an internal marketing operator.
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• Identify opportunities to scale acquisition as PuffRush expands.
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REQUIRED QUALIFICATIONS

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• Recent hands-on paid advertising experience with at least one U.S. vape, cannabis, or alcohol brand within the past 2–3 years. This is mandatory.
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• Proven experience planning, launching, and optimizing paid acquisition campaigns personally.
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• Demonstrated results using compliant advertising channels or regulated-category-friendly ad networks.
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• Strong understanding of U.S. marketing restrictions affecting age-restricted products, including 21+ targeting, age-gating, consent requirements, and state-specific regulations.
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• Experience managing tracking, attribution, budgets, and performance reporting.
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• Ability to work independently and take full ownership of campaign execution.
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• Professional English communication skills.
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• Availability to collaborate with a Miami-based team during overlapping U.S. Eastern Time hours.
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NICE TO HAVE

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• Experience marketing on-demand delivery platforms or local marketplaces.
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• Familiarity with the Miami market.
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• Bilingual English/Spanish communication skills.
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• Experience scaling early-stage startups from launch through initial customer acquisition.
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COMPENSATION & ENGAGEMENT

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This is an initial fractional, project-based consulting opportunity.

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Compensation will be determined based on experience, proposed scope, and demonstrated expertise.

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Depending on launch results and future growth, the engagement may evolve into a longer-term opportunity.

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HOW TO STAND OUT

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We are particularly interested in candidates who can demonstrate real-world experience navigating advertising restrictions in regulated U.S. markets.

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Please be prepared to discuss the regulated brands you've worked with, the advertising channels you've used, and the measurable results you've achieved.

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If you've successfully built and operated paid acquisition campaigns for regulated U.S. brands, we'd love to hear from you.