Senior Account Executive, PR & Social

Job Description

Senior Account Executive, PR & Social

Location: Remote or LA-based

Experience: 4–6 years in consumer lifestyle PR with integrated social strategy

Type: Full-time

Made You Feel is seeking a Senior Account Executive with 4-6 years of experience leading consumer lifestyle public relations and social strategy. If you're a strategic storyteller who drives results through culture-first thinking, client leadership, and team mentorship, we want to hear from you.

This is an opportunity to lead at a growing earned creative agency telling stories that make people feel. You'll oversee some of the most exciting consumer brands out there, securing top-tier coverage, building engaged communities, and architecting culturally resonant campaigns that move the needle.

What You'll Do

PR:

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• Lead account strategy and execution across multiple clients, owning timelines, budgets, and deliverables from pitch to post-campaign analysis.
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• Drive media relations strategies that earn consistent, high-impact coverage across top-tier and niche outlets.
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• Build and steward relationships with key editors, journalists, and media contacts across lifestyle, culture, and trade verticals.
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• Conceptualize and lead creative PR campaigns and brand moments from ideation through execution.
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• Mentor and manage junior team members , providing guidance on pitching, writing, and professional development.
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• Own client relationships as a day-to-day lead, presenting strategies, managing expectations, and identifying growth opportunities.
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• Craft compelling press materials including announcements, thought leadership angles, feature pitches, and executive positioning.
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• Identify and activate timely PR opportunities through deep cultural listening, trendspotting, and newsjacking.
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Social:

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• Develop and execute social-first strategies that integrate seamlessly with earned media efforts and drive measurable engagement.
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• Lead creator and influencer partnerships from identification and outreach through contract negotiation, briefing, and performance tracking.
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• Oversee community management strategy across client platforms, ensuring on-brand, emotionally intelligent engagement.
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• Translate cultural moments into actionable content opportunities that feel authentic and earned, not forced.
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• Analyze social performance data and translate insights into strategic recommendations for clients.
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• Guide the development of platform-specific content strategies across Instagram, TikTok, Threads, and emerging channels.
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• Collaborate cross-functionally with creative, strategy, and client teams to produce integrated campaigns that live across earned, owned, and paid channels.
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Who You Are

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• A strategic thinker and creative problem-solver who balances big-picture vision with flawless execution.
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• Client-facing and confident, with the ability to lead presentations, manage expectations, and build trust with senior stakeholders.
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• A natural leader and mentor who elevates junior talent and fosters a collaborative, learning-forward environment.
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• Deeply fluent in earned media, influencer culture, and the emotional mechanics of great storytelling.
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• An exceptional communicator with sharp writing skills across formats: pitch decks, press releases, social copy, POVs, and client reports.
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• Culturally obsessed with an instinct for what's next—you don't just spot trends, you understand why they matter and how to leverage them.
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• Data-informed and results-driven , able to tie creative work back to measurable outcomes and business goals.
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• Highly organized and detail-oriented ; you manage multiple accounts, deadlines, and stakeholders without breaking a sweat.
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• Proactive and entrepreneurial , always thinking two steps ahead to identify opportunities for clients and the agency.
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• A pop culture expert who lives at the intersection of entertainment, social platforms, and consumer behavior.
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Must Haves

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• 4–6 years of agency experience in consumer PR, with integrated social media and influencer marketing responsibilities.
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• Proven track record securing tier-1 media placements and driving measurable campaign results.
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• Experience managing client relationships and presenting strategic recommendations to senior-level stakeholders.
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• Demonstrated ability to lead and mentor junior team members.
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• Expert-level proficiency with media databases (Muck Rack, Cision), Google Suite, social platforms (Instagram, TikTok, Threads, LinkedIn), and project management tools.
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• Strong understanding of influencer/creator landscape , including contract negotiation, FTC compliance, and performance metrics.
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• Bonus: Experience with Canva, Figma, content scheduling platforms (Later, Sprout Social), and basic photo/video editing.
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• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field.
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Why MYF?

We're an earned creative agency where feelings lead and culture matters. Our clients range from emerging DTC brands to iconic festivals, and our work has been seen (and felt) across every major media and social platform. We believe the bold are remembered, and that storytelling only works if it makes people feel something.

Interested? Send your resume and a cover letter (or clips & social posts you've made happen) that makes us feel something to View email address on ziprecruiter.com with the subject line: Senior Account Executive, PR & Social