Public Relations Account Executive

Job Description

PANBlast (formerly BLASTmedia, now a division of PAN) is a specialized PR firm serving B2B software clients nationwide. As a PANBlast team member, you’ll join a group of smart, driven PR professionals. Our culture, centered on our core values of Hustle Hard, Enjoy Life and Seek Growth, fosters an environment where people want to do their best, learn from each other and celebrate successes together. Taking initiative and striving to better ourselves personally and professionally is important.

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As an Account Executive (AE) at PANBlast, you will serve as a key client contact, a media relations specialist and a results generator on accounts while staying on the leading edge of new tactics, strategies and the evolving media landscape. AEs forge media relationships, drive national, trade and local coverage and interest across the team’s B2B SaaS clients, and support clients and teammates with strategy.

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Job Location: Remote (Central or Eastern schedule required) or Hybrid in Indianapolis

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WHAT YOU’LL GET TO DO

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• Execute media relations, including proactive pitching, proactive pitch creation, byline abstract creation, reactive pitch creation, daily media monitoring for reactive opportunities and client coverage, media database daily upkeep (i.e., changes in contacts, beats, contact information, outreach notes for your owned contacts)
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• Support in quarterly and campaign planning efforts – support the creation of campaigns
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• Support in content development by developing press releases, LinkedIn copy and bylines, as needed
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• Support in execution of speaking and awards programs including developing PANBlast-owned abstracts/submissions and supporting in the development of award/speaking-related press releases
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• Support in metrics reporting including mentoring and assisting the Assistant Account Executive in the development of quarterly reports
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• Develop and showcase an understanding of the client including products and services, competition, marketplace and business model; ensure all client and media-facing materials are accurate, comprehensive and aligned with company messaging/positioning (media relations, awards/speaking, content development)
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• Become a daily resource to the client and demonstrate superior client service by providing insights, updates and strategic recommendations, both proactively and reactively; anticipating client questions and proactively offering answers, tapping the team for guidance; strongly interacting during client in-person meetings, weekly calls and via email by offering smart counsel and proactive ideas; anticipating and meeting internal and external deadlines to ensure deliverables are met on time; only passing “client-ready” work to the Snr/Account Supervisor, Director or VP for review (i.e., proofed for spelling and grammatical errors, reflective of client positioning/messaging, aligned with client goals/audiences); flagging challenges/barriers to your success proactively to the Snr/Account Supervisor or Director
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WHAT YOU’LL NEED

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• 1.5+ years of prior work experience in PR and/or media relations
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• Understanding of the PR process and the news media
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• A proven track record of securing earned media coverage
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• The ability to work both independently and as part of a team
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• Experience working efficiently in a fast-paced environment while managing multiple projects simultaneously
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• Exceptional writing and editing skills, with a command of grammar and AP style
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• A passion for storytelling and asking questions
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• The ability to meet deadlines
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WHAT WILL MAKE YOU STAND OUT

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• Experience working at or on behalf of a SaaS or other B2B technology brand
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• Examples of press coverage you’ve secured in B2B trade media and national media
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• Experience ghostwriting on behalf of executives
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• Agency experience
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WHAT WE HAVE TO OFFER

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• Energetic, collaborative environment
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• FlexTime PTO policy
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• HyFlex work environment & opportunities to work fully remote
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• FREE FRIDAYS (generally no internal/external meetings, get your work done earl & enjoy your weekend)
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• 12 paid holidays + winter holiday shutdown
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• $200 wellness reimbursement each calendar year
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• 401K matching, health insurance (medical/dental/vision), employer-sponsored life, disability, and AD&D insurance, and 12-16 weeks fully paid parental leave
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• Free wellness services and support through CuraLinc Employee Assistance Program
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• Consistent, ongoing education opportunities and mentorship: structured onboarding programs, comprehensive career curriculums, cohort group learning, dedicated career coaches, lunch & learns, external and internal industry expert speakers
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• Regular volunteer, social and DEIB events or agency initiatives
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WHAT WE’VE BEEN UP TO

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• Named one of Indiana’s Best Places to Work for nine years running (2024 included)
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• Vendry’s Top PR Agencies for 2024
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• 2023 Inc. Best Workplaces
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• Media Relations category winner for 2023 PR Daily Top Agencies
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• Named one of PRNEWS’ Agency Elite Top 100 in 2022 and 2023
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• Named Leader in First G2 Grid® for PR Firms in 2023 and currently ranks as top PR agency on G2
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• AdAge 2022 Best Place To Work award winner
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• Named PR Agency of the Year by the US Agency Awards in 2022
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• Named one of Inc. 5000 Fastest-Growing Private Companies in 2022
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• Named Best Large Agency of the Year by the US Agency Awards in 2021
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• Named B2B Agency of the Year in 2021 by Bulldog Reporter
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• Named PR Agency of the Year in 2021 by Business Intelligence Group
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• Winner of Powderkeg Culture Awards and multiple nominations for TechPoint’s MIRA Exceptional Employer of the Year
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• Agency podcast SaaS Half Full was named Top 100 marketing podcasts
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• Top 20 technology agencies in the US (based on revenue)
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