Associate Director, Media

Razorfish Job Opportunity

Hi there—at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next—this is the place to do it. Join us at razorfish.com.

Responsibilities

Design strategies for leveraging paid media on social networks including but not limited to Meta, X, Snapchat, Reddit, TikTok and Pinterest to deliver against brand objectives.

Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies.

Oversee campaigns from planning through to execution and reporting. Including facilitation of in platform campaign builds/setup, while serving as a final quality assurance check across all platform campaign builds.

Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel.

Apply social media knowledge and creativity to brainstorming and strategy sessions.

Lead regular check-ins on campaign performance and track against KPIs.

Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies.

Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results.

Develop points of view on new technologies, trends and opportunities in the social media marketplace.

Qualifications

5-7+ years of experience in digital media and marketing.

Minimum of 3+ years working with Social auction based ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.

Previous team management experience.

Experience in applying social marketing to drive strict KPI's against brand-building & direct response initiatives.

Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations.

Understanding of best practices for leveraging social media for brand communication.

Must possess strong leadership skills and be comfortable presenting ideas to senior client management.

Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys across Social platforms.

Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.

Strong organizational, problem-solving, and communication skills.

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.