Senior Director, Demand Generation

Apply now: Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position.

Job Title

Senior Director, Demand Generation

Location

Hybrid Onsite in Atlanta Metro Area, GA

Start Date

ASAP

Duration

Permanent

Compensation Range

$175,000 - $200,000 base + bonus + equity eligible

Job Description

The client is seeking a results-driven Senior Director of Demand Generation to lead and scale a full-funnel B2B SaaS demand generation engine focused on pipeline growth, customer expansion, and revenue impact across multiple products and channels.

Day-to-Day Responsibilities

• Own and scale the full-funnel demand generation strategy across inbound, outbound, digital, events, webinars, and channel marketing
• Drive measurable pipeline growth and revenue contribution targets
• Partner closely with Sales and executive leadership on funnel metrics, attribution, forecasting, and GTM alignment
• Lead customer marketing and cross-sell initiatives to increase retention and expansion revenue
• Support new product launches and multi-product GTM initiatives
• Evaluate and optimize CAC, ROI, and channel performance across campaigns
• Manage and mentor a growing team of 4-5 marketing professionals
• Oversee digital marketing efforts including SEO, SEM, GEO, webinars, and paid campaigns
• Build scalable processes and reporting frameworks leveraging marketing automation and CRM platforms
• Present performance insights and recommendations to executive stakeholders

Minimum Requirements

• 10-15 years of professional experience in a B2B SaaS demand generation role
• 3-5 years owning pipeline and revenue generation metrics
• 2-3 years of recent people management experience
• Proven success driving pipeline growth in high-growth or PE-backed environments
• Strong understanding of MQL, SAL, SQL, CAC, attribution, and revenue funnel optimization
• Experience managing digital channels including SEO, SEM, paid advertising, webinars, and channel marketing
• Expertise with marketing automation and CRM tools such as HubSpot and Salesforce
• Strong executive communication and stakeholder management skills
• Experience building and developing high-performing teams
• Data-driven mindset with strong focus on ROI and measurable business impact

Preferred Qualifications

• Fintech or accounting software industry experience
• Experience marketing to CFOs, Controllers, or finance/accounting personas
• Exposure to international marketing initiatives
• Experience supporting product launches or multi-product platforms
• Desire to grow into a future CMO leadership role

Benefits

• Client Health, Vision, and Dental coverage
• Annual employee development stipend
• Sabbatical program after 5 years of service
• 401(k) with employer matching
• Free gym membership at Atlanta HQ
• Parental leave benefits
• Fertility and adoption assistance
• Annual tutoring stipend for children
• Potential equity participation program