Product Marketing Specialist

Job Description

Job Description

Product Marketing Specialist

StaffBuffalo is working with a product-driven organization in Amherst, NY to hire a Product Marketing Specialist supporting its clinical business. This early-career opportunity offers a $55,000-$65,000 salary and is designed for a marketing professional who wants to build deeper experience in product marketing.

In this role, you will help translate, adapt, and execute corporate and global marketing materials for the North American market. You will tailor messaging and materials around market needs, sales priorities, costs, events, and commercial goals while supporting product launches, market research, competitive analysis, positioning, pricing strategy, integrated marketing plans, and sales alignment.

This is an opportunity for someone with strong foundational marketing skills who is analytical, organized, and comfortable collaborating across Sales and Marketing. You do not need to have already owned every aspect of product marketing, but you should be ready to learn, contribute, and grow within an established brand and creative framework.

Responsibilities:

• Translate, adapt, and execute corporate and global marketing materials for the North American market.
• Tailor messaging and materials based on market needs, sales priorities, costs, events, and commercial priorities.
• Support product launches and go-to-market initiatives for the clinical business.
• Conduct and support market research and competitive analysis to inform product marketing decisions.
• Contribute to product positioning, pricing strategy, and integrated marketing plans.
• Partner cross-functionally with Sales and Marketing to align product marketing efforts with commercial needs.

Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or a relevant field required.
• Early-career marketing experience with an interest in developing deeper product marketing expertise.
• Experience supporting products, product launches, go-to-market initiatives, market research, sales enablement, competitive analysis, or integrated marketing campaigns.
• Strong analytical and organizational abilities.
• Strong written and verbal communication skills, including the ability to adapt messaging for a specific audience or market.
• Ability to work cross-functionally with Sales and Marketing and within established brand and creative guidelines.
• Product marketing or product management exposure, up to approximately 3 years of related experience, or experience in healthcare, dental, medical device, consumer products, manufacturing, or another product-driven environment is a plus.

Benefits:

• $55,000-$65,000 annual salary.
• Early-career entry point into product marketing with room to build broader product marketing experience.
• Hands-on exposure to product launches, market research, competitive analysis, positioning, and pricing strategy.
• Opportunity to adapt global marketing strategy and materials for the North American market.
• Cross-functional collaboration with Sales and Marketing teams.
• Experience supporting an established clinical product business.

The advertised pay range represents what we believe, at the time of this job posting, that our client would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.

StaffBuffalo is an Equal Opportunity Employer and does not discriminate in employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, gender, gender identity or expression, marital status, physical or mental disability, military status, or unfavorable discharge from military service.

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