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менеджер рекламных кампаний

vc.ru

Описание «Комитет» — IT-компания с фокусом на UGC-проектах. Мы развиваем две платформы — vc.ru и dtf.ru. vc.ru — платформа для российских предпринимателей, разработчиков, аналитиков, пиарщиков и других специалистов, которым интересны темы бизнеса и IT. DTF — платформа для тех, кто интересуется играми, кино, музыкой и технологиями. Мы ищем менеджера по размещению рекламы, который будет запускать эффективные кампании топовых брендов на наших площадках. Задачи Прогнозирование и контроль бронирования рекламного инвентаря. Контроль технических метрик: объём инвентаря, доля выкупа, эффективность форматов, и др. Проверка и корректировка рекламных материалов (html, картинки и видео, пиксели). Размещение и запуск рекламных кампаний и специальных проектов в соответствии с медиапланами в Adfox. Анализ размещений и повышение их эффективности, а также выполнение KPI согласно МП. Сбор данных по кампаниям и формирование отчётов. Проведение тестирования рекламных проектов. Администрирование через платформу Adfox: заведение площадок, шаблонов, кодов, промерочных кампаний. Анализ качественных метрик сайта в Я.Метрике. Поддержка отдела продаж по техническим вопросам запуска, вопросам планирования кампаний и расчёта объёмов с учётом таргетов. Требования Умеете работать в Adfox (понимание принципов заведения и настройки РК, работа с отчетами и их дальнейший анализ, умение рассчитать доступный инвентарь). Понимаете метрики эффективности рекламных кампаний и умеете их оптимизировать. Имеете навыки работы в Google Analytics, Яндекс.Метрике, Google-таблицах. Знаете базовые рекламные показатели. У вас аналитический склад ума и вы умеете работать с отчетностью, принимать решения на основе данных. Готовы к проактивному взаимодействию с отделом продаж и внешними партнерами. Будет плюсом: Желательно: знание законодательства в области рекламы и понимание процессов маркировки рекламы Условия График 5/2, с возможностью работать полностью удалённо. С коллегами при этом можно видеться в офисе в центре Москвы — между «Третьяковской» и «Павелецкой». Оплачиваемые отпуска и больничные. Работу в аккредитованной IT-компании, но без бюрократии. Профессиональную команду коллег, всегда готовых помочь. #J-18808-Ljbffr vc.ru

Vacancy posted 1 day ago
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