Senior Marketing Manager

Planning and executing multi-channel marketing campaigns for Accounting and Bookkeeping Partners and Small Business customers Working closely with sales, operations, product marketing, and external agencies Bringing regional marketing plans to life while driving brand awareness and customer conversion Developing and executing multi-channel go-to-market strategies Partnering with product marketing to launch new features and payment solutions Building and analyzing Salesforce and Tableau campaign reports Refining partner enablement content and sales presentation tools tailored to different firm sizes and tiers Requirements Extensive background in B2B marketing within SaaS or technology sectors Focus on partner marketing and account-based strategies Demonstrated ability to plan, implement, and optimize multi-channel campaigns spanning digital, email, content, and events Strong track record of using data, Salesforce analytics, and marketing automation tools to track performance and influence business decisions Exceptional cross-functional collaboration skills Strong commercial acumen and a customer-focused approach Core Competencies Demonstrates expertise in planning and executing multi-channel marketing campaigns, particularly in B2B SaaS environments, with a strong focus on partner marketing and data-driven decision-making. Proficient in leveraging Salesforce and Tableau for campaign analysis and performance tracking. Highest-signal resume keywords B2B Marketing Multi-Channel Campaign Management Salesforce Analytics Marketing Automation Tools Cross-Functional Collaboration Hard Skills Campaign Planning Digital Marketing Email Marketing Content Marketing Event Marketing Data Analysis Performance Optimization Account-Based Marketing Go-To-Market Strategy Partner Marketing Soft Skills Collaboration Commercial Acumen Customer Focus Industry Keywords SaaS Technology Sector Brand Awareness Customer Conversion Partner Enablement Tools & Technologies Salesforce Tableau #J-18808-Ljbffr Jobtailor