Digital Marketing Executive

Digital Marketing ExecutiveWe are looking for a creative, analytical, and results-driven Digital Marketing Executive to support the planning and execution of digital marketing campaigns across various online channels. The role will focus on increasing brand awareness, generating leads, improving online engagement, and supporting overall business growth through effective digital marketing strategies.Plan and execute digital marketing campaigns across multiple online channels.Manage and optimize the company's social media platforms, including LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.Develop and publish engaging content including posts, articles, videos, graphics, newsletters, and promotional materials.Manage paid advertising campaigns through platforms such as Google Ads and Meta Ads.Implement SEO strategies to improve website rankings, organic traffic, and online visibility.Conduct keyword research, competitor analysis, and market research.Manage website content and coordinate with internal/external teams for website updates.Develop and execute email marketing and WhatsApp marketing campaigns where appropriate.Generate and nurture leads through digital channels in coordination with the Sales team.Monitor campaign performance and prepare regular reports on reach, engagement, traffic, leads, conversions, and ROI.Use tools such as Google Analytics, Google Search Console, social media analytics, and advertising platforms to track performance.Create A/B tests and continuously optimize campaigns to improve results.Coordinate with graphic designers, content creators, agencies, and other marketing partners.Maintain consistent brand messaging and visual identity across digital platforms.Stay updated on digital marketing trends, algorithms, tools, and emerging technologies.Support online promotions, product launches, events, webinars, exhibitions, and other marketing initiatives.Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.1–4 years of experience in digital marketing or a related role.Hands-on knowledge of social media marketing, SEO, Google Ads, and content marketing.Good understanding of Google Analytics and digital marketing metrics.Basic knowledge of HTML/CSS and website CMS platforms such as WordPress is an advantage.Strong written and verbal communication skills.Good creative, analytical, and problem-solving abilities.Proficiency in Microsoft Office and digital marketing tools.Certification in Google Ads, Google Analytics, Meta, HubSpot, or other recognized digital marketing platforms.Experience with B2B, manufacturing, e-commerce, FMCG, or service-sector marketing.Basic knowledge of graphic design tools such as Canva or Adobe Creative Cloud.Experience with CRM and marketing automation platforms.Social Media MarketingSearch Engine Optimization (SEO)Google Ads / PPCMeta AdsContent MarketingEmail MarketingLead GenerationWebsite ManagementGoogle AnalyticsKeyword ResearchCampaign ManagementMarketing AnalyticsCopywritingCanva / Basic Graphic DesignCRM & Marketing AutomationCompetitor AnalysisWebsite TrafficOrganic Search RankingsQualified Leads GeneratedCost Per Lead (CPL)Conversion RateSocial Media Reach & EngagementFollower GrowthPaid Campaign ROIEmail Open & Click-Through RatesLanding Page PerformanceDigital Marketing Revenue ContributionReports To: Marketing Manager / Digital Marketing ManagerCoordinates With: Sales, Business Development, Product, Design, Content, and external marketing agencies.Full-time position.Primarily office-based with flexibility for digital campaigns and events.May require occasional travel for exhibitions, events, product launches, and promotional activities.Fast-paced environment with multiple campaigns and deadlines.Competitive salary based on qualifications, experience, and industry standards.