Senior Marketing Specialist

Job Description

Job Description

Insight Global is hiring for a Senior Marketing Automation Specialist for their client in West Des Moines. This role will serve as a thought leader within the team that is responsible for designing, developing and delivering marketing automation solutions using full functionality of Salesforce Marketing Cloud (SFMC) platform.

Key Responsibilities

• Serve as SME in SFMC by advising, guiding and supporting Marketing team.

• Collaborate with customer relationship management (CRM) platform subject matter expert to enhance integration with marketing

automation system on current and future marketing/sales operation needs.

• Enable campaign tracking, single-source production reporting, marketing campaign results reporting return on investment (ROI) and

performance measurement dashboards associated with managed programs and marketing tactics through metrics.

• Understand and utilize basic query language (SQL) for query development, data management and optimization.

• Engage with business stakeholders to understand Marketing Cloud initiatives, goals and business requirements to deliver high-quality

technical solutions while managing relationships with external technology partners and consultants.

• Evaluate new technologies and trends, recommend and champion improvements to existing strategies, systems, and processes to

optimize and scale marketing performance.

• Own high-level analytics/reporting for each distribution channel showcasing campaign effectiveness, performance, engagement, ROI and

CRM health.

• Collaborate cross-functionally with leaders from internal divisions and functions to execute campaigns in the most effective and cost

efficient manner.

• Incorporate industry experience and develop point of view based on SFMC solutions.

• Drive and reinforce commitment to high standards, ethics and adherence with company and regulatory requirements.

• Provide leadership and oversight for ongoing management of existing marketing automation platforms/solutions including

troubleshooting and resolving bugs and issues within Marketing Cloud platform.

• Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and

Integrity).

• As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the

business service levels and workflow demands.

• Participate in other initiatives and/or projects as necessary

Requirements:

• 5+ years of hands-on Salesforce Marketing Cloud experience
• SSJS, Salesforce Records editing/creation tool,
• Marketing Cloud Connect
• Integration of Marketing Cloud with Salesforce CRM
• Strong experience with (automating) email marketing
• Strong knowledge in data analysis, insight development, & analyzing/reporting on marketing data
• SQL experience
• AMPscript experience
• Automation Studio

Nice to have:

• HTML/CSS experience
• Journey Builder
• Eloqua (or other ESP/Enterprise level Email Service Providers)
• Insurance industry experience
• Salesforce Marketing Cloud Email Specialist or Admin Certification

Compensation:

$ 80,000 - $100,000 per year annual salary

Client Benefits also included (ex: bonus programs & employee stock ownership)

Exact compensation may vary based on several factors, including skills, experience, and education.