Digital Outreach Manager, Trial Equity & Optimization
$143.23k - $185.35kGilead
Manager position focused on designing and implementing digital engagement strategies to increase diverse participation in clinical trials. The role partners across development and functional teams to build community relationships, drive health literacy, and optimize recruitment and retention outcomes for cancer therapy studies.
Responsibilities
- Design and execute digital engagement campaigns to increase trial awareness, participant engagement, and qualified referrals
- Develop patient recruitment strategies leveraging digital channels and trial equity insights
- Manage multi-channel campaigns across social media, email, and community partnerships to engage diverse populations
- Monitor recruitment metrics and provide data-driven recommendations to optimize enrollment and retention
- Establish best practices and scalable processes to strengthen clinical trial recruitment capabilities
Requirements
- 6+ years experience with bachelor's degree OR 4+ years with master's degree
- Digital marketing and patient-facing communications experience for diverse audiences
- Proficiency with marketing analytics platforms and social media advertising tools
- Experience with digital content creation and dashboard visualization software
- Knowledge of clinical trial phases and drug development processes
- Cross-functional team leadership experience
- Strong written and verbal communication skills
Compensation: $143,225.00 - $185,350.00
$143.23k - $185.35k
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