Omnichannel marketing manager

HCP Omnichannel Marketing Manager

ViiV Healthcare is a global specialty Human Immunodeficiency Virus (HIV) company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.

This role will be based out of Durham, NC & may be considered for a domestic relocation package.

The HCP Omnichannel Marketing Manager, is responsible for leading the development and execution of digital channel marketing activities in the US that drive meaningful engagement with healthcare professionals. The ideal candidate brings a performance-oriented mindset, strong digital craft, and the analytical rigor to translate data into optimized customer journeys and campaign decisions.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead content creation and execution across core HCP digital channels including brand website, email, social media, programmatic display, standard display, and SEM/SEO
• Partner with brand and cross-functional teams to align digital channel execution to the broader omnichannel strategy and HCP customer journey
• Manage agency partners in the development of creative assets and execution of digital tactical plans
• Manage materials through the Promotional Review Team (PRT) / Copy Approval process, ensuring compliant and timely review of all digital assets
• Foster collaborative relationships across brand, medical, regulatory, insights and analytics, and other cross-functional stakeholders
• Identify opportunities to test, learn, and iterate across digital channels to continuously improve performance and HCP experience
• Apply a performance-focused approach to campaign management establishing key performance indicators, monitoring channel metrics, and dedicating approximately 2530% of time to omnichannel performance data (including marketing mix modeling and media agency data) to derive insights and drive data-driven optimizations that improve HCP engagement and campaign impact

Why You?

Basic Qualifications

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor's degree
• 4+ years of experience in digital marketing, with hands-on experience executing campaigns across two or more of the following channels: website, email, paid social, programmatic/display, or SEM/SEO
• Experience working with and managing external agency and media partners
• Experience managing materials through a formal review and approval process (pharmaceutical PRT/MLR or equivalent regulated industry review)

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• Prior pharmaceutical or healthcare industry marketing experience
• Experience in HIV, infectious disease, or specialty care therapeutic areas
• Depth of experience in social media strategy and execution, including paid and organic social for professional audiences
• Familiarity with HCP audience targeting and digital media planning
• Experience working in a matrix team environment across brand, medical, legal, and regulatory functions
• Strong project management skills with demonstrated ability to manage multiple priorities and meet deadlines
• Experience working with media agency-reported performance data
• MBA or advanced degree in a related field

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - View email address on click.appcast.io

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.