Marketing Manager

Job Description

Job Description

POSITION TITLE:

Marketing Manager

DEPARTMENT:

Marketing

REPORTS TO:

Director of Marketing

SALARY:

$70,000-$80,000

CLASSIFICATION:

Full-time Non-Exempt; Hourly

Job Profile and Description

The Marketing Manager plays a key leadership role within the Marketing Department and is responsible for the strategic planning, execution, and oversight of integrated marketing initiatives that support Avant Destinations' business objectives. Reporting directly to the Director of Marketing, this individual will lead the day-to-day operations of the marketing team while ensuring campaigns are delivered on time and aligned with company goals. This role serves as the primary manager of the internal creative and marketing team, ensuring projects, priorities, resources, and deliverables are aligned with organizational objectives and brand standards.

The Marketing Manager will be an experienced people leader with a comprehensive understanding of modern marketing disciplines, including digital marketing, email marketing, content strategy, brand management, analytics, reporting, print marketing, and campaign execution. This role requires a highly organized, confident, and collaborative professional who can effectively manage multiple projects, departments, and stakeholders while leading a team of creative and marketing professionals. The successful candidate will possess exceptional communication, writing, editing, and proofreading skills, with a keen eye for detail and a commitment to maintaining the highest standards of quality across all marketing deliverables.

Working within the B2B travel industry, this position is responsible for overseeing the Avant Destinations brand and managing the development and execution of marketing campaigns from concept through completion. The successful candidate will be comfortable presenting ideas, interpreting creative briefs and business objectives, and translating strategic goals into measurable marketing initiatives. They will be equally comfortable providing strategic direction to internal teams, evaluating campaign performance, and ensuring all marketing communications align with brand voice, business objectives, and audience needs.

Key Duties and Responsibilities

• Lead and manage the day-to-day operations of the Marketing Department, ensuring alignment with company objectives and marketing strategies
• Supervise, mentor, and develop members of the internal marketing and creative team, including coordinators, copywriters, designers, content specialists, and external contractors as required
• Develop and execute integrated marketing campaigns across digital, email, content, social media, print, and partner marketing channels
• Oversee campaign execution from strategy development through implementation, optimization, reporting, and post-campaign analysis
• Ensure consistency and integrity of the Avant Destinations brand across all marketing channels and customer touchpoints
• Manage team priorities, workloads, and performance to ensure marketing objectives are achieved efficiently and effectively
• Collaborate with internal stakeholders to understand business objectives and translate them into actionable marketing plans and creative briefs
• Manage campaign timelines, project priorities, workflows, and resource allocation to ensure efficient team performance
• Analyze campaign performance using marketing analytics and reporting tools to identify trends, measure effectiveness, and provide actionable recommendations based on KPIs
• Oversee email marketing strategy, execution, segmentation, automation, and performance measurement
• Work closely with sales, product, and leadership teams to support business development and partner engagement initiatives
• Lead marketing presentations, campaign reviews, and planning sessions with internal and external stakeholders
• Ensure marketing projects and deliverables are completed on schedule and meet established quality standards
• Manage departmental processes and workflows using project management tools and marketing platforms
• Support the Director of Marketing in annual planning, budgeting, forecasting, and long-term strategic initiatives
• Stay current on industry trends, emerging technologies, and best practices within both marketing and the travel industry
• Oversee the strategic planning and execution of social media and video marketing initiatives, ensuring alignment with overall marketing objectives and brand standards
• Evaluate campaign performance across social media and digital platforms and provide recommendations for optimization and growth
• Review, edit, and approve marketing content to ensure consistency, accuracy, brand alignment, and adherence to company messaging standards

General Duties and Responsibilities

• Oversee and manage internal and external marketing initiatives from conception through completion
• Foster a collaborative, positive, and high-performing team environment
• Build strong relationships with internal departments, industry partners, and key stakeholders
• Review and approve marketing materials to ensure brand consistency, accuracy, and effectiveness
• Monitor project progress and proactively identify solutions to challenges and roadblocks
• Establish and improve marketing processes that increase efficiency, productivity, and campaign effectiveness
• Provide leadership and guidance during campaign planning, creative development, and execution phases
• Provide copy direction and constructive feedback to copywriters, content specialists, and external contributors
• Ensure all marketing materials are free of grammatical, spelling, formatting, and factual errors prior to publication or distribution
• Ensure all marketing activity is aligned with the organization’s sustainability commitments and ethical marketing standards, including accurate, evidence-based communications that avoid greenwashing and prioritize authentic, transparent storytelling.
• Experience managing marketing KPIs, dashboards, and performance reporting for executive leadership
• Maintain and uphold brand voice, tone, and messaging standards across all marketing communications
• Assist with the development, management, and tracking of departmental and campaign budgets
• Participate in cross-functional planning meetings and strategic business discussions
• Conduct regular performance coaching, feedback, and professional development planning for direct reports
• Ensure all marketing documentation, reporting, and campaign records are accurate and complete
• Continuously evaluate marketing performance and recommend improvements to maximize results

Skills and Specifications

• Proven leadership experience managing marketing professionals and creative teams
• Excellent interpersonal, communication, and presentation skills (both written and verbal)
• Strong strategic thinking and problem-solving abilities
• Advanced understanding of integrated marketing principles and campaign management
• Exceptional organizational and project management skills
• Comfortable presenting marketing strategies, campaign results, and business recommendations to executive leadership, partners, and stakeholders
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Strong analytical mindset with experience interpreting marketing data, KPIs, and performance metrics
• Experience developing and executing email marketing strategies and automation programs
• Ability to confidently lead meetings, presentations, and discussions with internal and external stakeholders
• Strong understanding of brand management and content strategy
• Collaborative leadership style with the ability to motivate and develop team members
• Detail-oriented while maintaining focus on broader business objectives
• Exceptional written and verbal communication skills with strong attention to detail
• Excellent proofreading, editing, and grammatical skills with the ability to review and refine content across multiple formats
• Working knowledge of HTML and CSS, particularly as it relates to email marketing, landing pages, and digital campaign execution
• Understanding of video production, editing workflows, and multimedia content development for digital marketing campaigns
• Ability to translate business objectives into full-funnel marketing strategies and executable campaign plans
• Strong understanding of social media marketing strategies, content performance metrics, and platform best practices
• Knowledge of video marketing, content distribution strategies, and campaign performance measurement
• Experience managing integrated marketing campaigns that incorporate social, digital, email, content, and print channels

Education and Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 8+ years of progressive marketing experience with at least 5+ years in a direct people-management role
• Demonstrated experience leading integrated marketing campaigns from strategy through execution and reporting
• Strong knowledge of marketing analytics, KPI reporting, and performance measurement
• Experience managing creative teams and working with designers, copywriters, content creators, and marketing coordinators
• Experience with email marketing platforms, marketing automation, and CRM systems
• Advanced proficiency in HubSpot required; experience with monday.com strongly preferred
• Experience with HTML, CSS, and video editing platforms is considered an asset
• Strong working knowledge of Microsoft Office (Word, Excel, Outlook, PowerPoint)
• Experience with Adobe Creative Suite is considered an asset
• B2B marketing experience strongly preferred; experience within the travel, tourism, hospitality, or destination marketing industries is considered an asset
• Exceptional attention to detail with the ability to maintain high standards of quality, accuracy, and professionalism across all marketing deliverables

Benefits & Perks

We offer a competitive benefits package, including:

• Medical, Dental, and Vision Insurance
• 401(k)
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Paid Time Off and Paid Holidays
• Fitness Center Access in our building
• Beautiful downtown Portland office with convenient access to public transportation
• Collaborative and supportive team environment
• Opportunities to work within the exciting travel industry

ABOUT AVANTI DESTINATIONS

Avanti Destinations is the market leader in independent travel management, working exclusively for travel agents, with expertise in customizable travel to Europe, Central & South America, and Asia, including air, rail, cars, hotels, sightseeing, transfers, and other experiential travel options. We specialize in providing hand-picked, locally owned hotels in large and small cities, as well as hard-to-find-options for experienced travelers at the best values. Avanti is rapidly growing; breaking barriers and using innovative technologies to make sure travel agents continue to book vacations through our travel consultants. Avanti Destinations participates in E-Verify and will provide the federal government with your Form I-9 information if hired, to confirm that you are authorized to work in the U.S.

We are world-travelers and embrace diversity and inclusion. We celebrate individual expression and uniqueness. We do not tolerate harassment or discrimination. We are committed to hiring individuals that reflect the world community we serve without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, genetic information, or other legally protected characteristics. We are an equal opportunity employer.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Offers of employment are conditional upon the results of a background investigation. We consider qualified applicants with criminal histories and review results on an individual basis.