Digital Shelf SEO & GEO Manager

Digital Shelf SEO, GEO Optimization Manager

The Digital Shelf SEO, GEO Optimization Manager is part of a new team within Marketing focused on Marketing Technology and Digital Experiences, responsible for leading the strategy, execution, and scaling of how Keurig Dr Pepper products and content are discovered, selected, and amplified across search engines, LLMs, and retailer digital shelf environments. This role owns the development and operationalization of SEO, Generative Engine Optimization (GEO), and agentic optimization capabilities, ensuring structured content, metadata, and workflows enable scalable optimization across product and listing pages within eCommerce platforms.

Role Scope:

• Lead the development and execution of SEO and GEO strategies and solutions across digital shelf content to improve discoverability, AI answer inclusion, and conversion performance across retailer and owned platforms.
• Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.
• Establish, build, and scale AI-enabled workflows to analyze category and competitor content, automate optimization, and drive continuous improvement.
• Own cross-functional alignment across Marketing, eCommerce, Brand, Legal, IT, and agency partners to standardize content practices and accelerate adoption of optimization capabilities.
• Drive digital shelf and GEO performance through analytics, testing, and application of evolving SEO, GEO, and Agentic capabilities.

Key Responsibilities:

• Lead and execute SEO and GEO strategies across digital shelf content to improve search rankings, Agent citation inclusion, and conversion outcomes at scale.
• Partner with stakeholders across Marketing, eCommerce, Brand, and agencies to define optimization roadmaps and deliver enterprise content standards aligned to search and AI discovery.
• Design, build, iterate, and scale agentic workflows (content audits, optimization engines, automated recommendations, content review) to improve speed, quality, and efficiency of content optimization.
• Collaborate with Brand, Digital Shelf and Legal teams to establish process and workflow for continuous improvement through experimentation, competitor benchmarking, and adoption of emerging SEO, GEO, and AI optimization best practices.
• Work closely with Engineering team to QA the outputs from the implementation of customized agents.
• Communicate strategy, performance insights, and optimization impact to stakeholders through clear reporting and executive-ready storytelling.

Total Rewards:

Salary range $96,800 - $140,000 Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility

Requirements:

• 6+ years of experience in SEO, Product, digital shelf, eComm, or content optimization roles, with demonstrated impact on share, organic visibility, AI search outcomes, and conversion performance.
• Bachelor's degree in Marketing, Business, Technology, or related field, or equivalent practical experience.
• Deep understanding of SEO/GEO fundamentals and advanced optimization strategies
• Experience with structured content, metadata, taxonomy, and platforms such as CMS, DAM, and PIM
• Experience with analytics and performance tools (e.g., Google Search Console, SEO platforms, eCommerce analytics)
• Experience working in and influencing cross-functional, matrixed environments

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott's, A&W, Peafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single ? serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?