Go-To Market Manager

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

The Go-To-Market Manager, Ecosystem Go‑to‑Market (eGTM) for the Auto and Home Ecosystems is a central orchestrator responsible for driving adoption, integration, and performance of interconnected products and services. As an evangelist for the ecosystem vision and strategy, this role influences business alignment, works with marketing for execution, and partners closely with advice, member value, product, experience owners, and other teams to deploy cohesive eGTM initiatives.

Focused on the management, execution, and delivery of large-scale programs consisting of multiple projects (multi-year, large cost, scope, etc.) and/or the oversight and governance of programs to ensure alignment to the LoBs strategic imperatives and to monitor program health. Works to achieve multi-year program deadlines, scope, and overall program benefits. Supports cross-functional teams in the development and execution of change plans in accordance with USAA’s change methodology or industry best practices.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

What you'll do:

• Define and maintain program strategies commensurate with the level of risk, size, and complexity to ensure individual efforts align with organizational goals.

• Responsible for providing input and recommendations on multi-year business plans to deliver business capabilities and define execution approach to achieve business goals while reducing risk and delivering early business value.

• Facilitate meetings with executive management and project / program sponsors to define solutions and delivery.

• Prepare reports that provide stakeholders and management with status updates to include identifying risks or issues.

• Perform analysis, root cause identification and development and recommendation of key work products.

• Negotiate agreements, settle disputes equitably and diffuses situations.

• Negotiate program tradeoffs with IT and the business as the program develops to ensure alignment of demand to capacity.

• Adhere to EPMO processes, procedures, controls, standards, tools, and templates (as required).

• Adhere to governance rigor required for work efforts.

• Drive the adoption and sustainment of changes within the organization in compliance with USAA’s Change Management methodology.

• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. ​

What you have:

• Bachelor’s degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. (Total of 10 years of relevant experience without bachelor’s degree)

• Minimum 6 years’ project and / or program management experience, including experience defining a new program and/or managing large-scale projects.

• Proficient experience in Principles of Project, Program or Portfolio Management to develop multi-year business plans.

• Proficient knowledge of program efforts management tools and methodologies.

• Understanding and demonstrated application of risk management policies and procedures.

• Knowledge of program management methodology and techniques; program performance evaluation and change management principles.

• Experience maintaining and reporting on work effort(s) budgets / methodologies.

• Proficient experience in USAA’s change management methodology or similar industry change management methodology.

• Demonstrated experience using knowledge of the business, its products, and processes to assess program risks and rewards across multiple technologies and business goals. ​

What sets you apart:

• US military experience through military service or a military spouse/domestic partner.

• Experience leading a go-to-market strategy for auto and home ecosystems to increase member value.

• Experience driving internal understanding, adoption, and alignment of ecosystem advice and “on/off ramps,” securing buy‑in across the association and motivating teams to deliver on shared goals.

• Experience in auto or home buying, selling, or maintenance journeys and/or related marketing strategies to inform decisions and ensure member‑centric design.

• Influences the development of future advice and marketing roadmaps, ensuring integration with ecosystem strategy and optimal delivery of eGTM objectives.

Compensation range: The salary range for this position is: $103,450.00 - $197,730.00 .

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

USAA will consider qualified applicants with a criminal history pursuant to the San Diego County Fair Chance Ordinance and the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if USAA is concerned about a conviction(s) that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the back

ground report. Find out more about the Fair Chance Ordinance by visiting the San Diego County Office of Labor Standards and Enforcement webpage.

USAA will consider qualified applicants with a criminal history pursuant to the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if USAA is concerned about a conviction(s) that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Ordinance by visiting the Los Angeles County Office of Labor Standards and Enforcement website.

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.