Marketing and Communications Coordinator

Job Description

Job Description

SCOPE OF RESPONSIBILITIES:

We are seeking a creative and mission-driven Marketing and Communications Coordinator to support all aspects of internal and external communication. This role will work within the Marketing and Communications Department to help craft school messaging, develop and promote marketing content, promote social media platforms, and participate in all-school projects and initiatives while ensuring brand strategy and consistency across all platforms. The ideal candidate is a strategic storyteller with a heart for Christian education and the ability to engage various audiences, including current families, prospective families, donors and the broader community.

GENERAL RESPONSIBILITIES/KEY RESPONSIBILITIES:

Marketing & Branding

• Uphold and enhance the school's brand identity, ensuring consistency across all communications, including print, digital media, social media and other marketing materials
• Serve as department liaison with other divisions to ensure brand standards for all school social media platforms
• Develop and edit content for print and digital media, including press releases, the annual SCS Summer Spotlight magazine, brochures, newsletters, presentations, event materials, websites, social media pages and branded templates
• Manage multiple projects on tight timelines, coordinating with internal stakeholders and external partners to ensure content is accurate, timely and aligned with SCS branding guidelines
• Create, curate, and schedule content including photos, videos, stories, and live coverage of events. Track analytics and generate regular performance reports to guide improvements
• Work closely with admissions and development teams, academic divisions, and administrative staff to align marketing and communication efforts with enrollment goals, fundraising needs, and educational initiatives
• Support key activities and events through collaborative marketing and communications strategy
• Lead Sabre Swag Shop efforts of product development and online catalog
• Facilitate a marketing plan and yearly timeline for SCS in coordination with the Director of Marketing and Communications that specifically targets social media, community and online marketing strategies

Content Creation

• Serve as the primary brand voice for SCS including original copy curation, presentation creation and editing efficiency on a regular basis
• Gather content for weekly and monthly newsletters, brochures, and website updates
• Curate photos, videos, testimonials and stories that showcase student life, academic programs, schoolwide programs and community events for Content Library
• Manage the school's online presence as well as in advertising, print and community-based outreach as needed

Website & Digital Tools

• Maintain and update the school website to ensure timely and accurate content
• Monitor analytics to measure the effectiveness of marketing efforts
• Manage email marketing campaigns and CRM tools as needed

QUALIFIED APPLICANTS:

• Must be a born-again believer in Jesus Christ; be involved with an evangelical, protestant church of like faith and practice; and agree with the philosophies, Statement of Faith and Statement of Christian Life Commitment of Southside Christian School. Willing to enroll your eligible children at Southside Christian School.
• Bachelor's degree in marketing, Communications, Public Relations, or a related field
• 5+ years of experience in marketing, preferably in a school, ministry, or nonprofit setting
• Strong written and verbal communication skills. Experience in creating, editing and publishing materials on a regular basis
• Proficient with Microsoft Office, Google Suite and Adobe Suite, graphic design tools (Canva, Adobe Creative Suite) - and the ability to effectively learn school website tools
• Exceptional organizational skills and precise attention to details
• Meticulous time management skills with the proven ability to meet deadlines
• Strong problem-solving skills and the ability to respond quickly and appropriately
• Exceptionally motivated to produce high quality work and take initiative on projects and tasks
• Highly enthusiastic, showing excitement, passion, and energy toward tasks and goals
• Strong interpersonal skills, able to develop and maintain positive relationships, willing to work collaboratively, and accept constructive feedback
• Experience with social media strategy and content creation

PHYSICAL REQUIREMENTS:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.