Senior Manager, Commerce & Retail Media

Senior Manager, Commerce & Retail Media

The Commerce & Retail Media team at Dentsu leads strategy, activation, and optimization for one of the industry's largest Retail Media clients. We are seeking a Senior Manager, Commerce & Retail Media to support one of our major CPG clients. This role will lead Search and Display retail media strategy, planning, activation, and performance across Walmart, Amazon, Instacart, Target, Kroger, and other leading retail media networks. The ideal candidate combines deep retail media expertise with strong client leadership, strategic thinking, and a passion for driving measurable business outcomes. This individual will play a critical role in shaping annual commerce strategies, leading retailer partnerships, and developing future retail media talent.

Main Responsibilities

• Lead end-to-end Search and Display retail media strategy across key retail media networks including Walmart Connect, Amazon Ads, Roundel, Kroger Precision Marketing, Instacart, and emerging RMNs.
• Own annual, quarterly, and tentpole retail media planning for the Wells portfolio.
• Serve as a strategic client lead, translating business goals into retail media investment recommendations and activation strategies.
• Partner with retailer and vendor teams to identify opportunities, negotiate added value, and drive innovation.
• Oversee campaign performance, optimization strategy, reporting, and budget stewardship.
• Mentor and develop junior team members while ensuring high-quality execution across all workstreams.

Requirements

• 5-8+ years of experience in retail media, digital media, eCommerce, performance marketing, or shopper marketing.
• 3+ years of experience leading client relationships and managing complex retail media programs.
• Experience managing and developing junior team members.
• Deep experience with Search and Display retail media activation and strategy.
• Strong understanding of major retail media networks including Walmart Connect, Amazon Ads, Instacart, Roundel, Kroger Precision Marketing, and emerging RMNs.
• Experience leading client relationships and presenting strategic recommendations to senior stakeholders.
• Proven ability to manage large media budgets and identify performance-driving optimizations.
• Strong analytical, storytelling, and presentation skills.
• Ability to manage multiple brands, priorities, and stakeholders in a fast-paced environment.

The annual salary range for this position is $72,000 -$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

Location: New York

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io.