Director, Product Marketing - Advisory Board - Telecommute

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work.(sm)As the Director of Product Marketing, you will be responsible for successfully bringing Advisory Board products to market. By translating the market landscape, audience needs, and product attributes, you’ll create value propositions that shine, thoughtful messaging and positioning, and comprehensive go-to-market strategies. Additional responsibilities include supporting growth teams with high-impact sales tools, collateral, and scripting. You’ll work with other members of the Marketing team to identify demand generation and market awareness opportunities.In this role, you’ll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on some tough challenges.You are a detail-oriented storyteller with solid marketing experience. You ask how products benefit your existing and prospective clients - and help your colleagues lead with value. Strategic and analytical, you enjoy developing engaging and educational product marketing campaigns that reach your intended audience.You will join a talented team of marketers, responsible for growing our brand in the market, generating valuable new business leads, and empowering our sales colleagues. You will work closely with leaders from marketing, commercial, design, product development, and research functions.You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:Define and articulate product value propositionsDevelop product positioning and messaging aligned to different market segments and buyer personasBuild product marketing launch plans for both new products and product enhancements Assess competitive intelligence to inform strategic product development and growth Lead analysis for identifying buyer needs, market opportunity sizing, as well as feedback from internal and external stakeholders to inform product and content strategyIdentify points of differentiation for best positioning products and adjust marketing content based on market trends and testingCollaborate with integrated marketing teams to advance demand generation and market awareness goals and objectives Create marketing content and sales tools that articulate and demonstrate product value to both prospects and existing clients (including sales presentations and case studies)Develop and provide product training as needed to internal commercial teamsPartner with colleagues across design, commercial, research, and product development teamsYou’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:Bachelor’s degree or higher8+ years of demonstrated marketing experienceSolid competitive and market research experienceExperience managing complex go-to-market projectsExperience creating product collateral, including sales collateralExperience in influencing and communicating cross-functionallyProficient skills in Microsoft Office (Word, Power Point, Excel)Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodationPreferred Qualifications:Experience creating and executing product launch plansExperience with digital and integrated campaign marketingExperience assessing competitive intelligenceExperiencing educating commercial teams on products’ features and benefitsSolid project management and matrix management skillsStrategic thinker and detail-oriented implementerKnowledge of the health care industryTo protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $97,300 to $176,900. The salary range for Connecticut / Nevada residents is $97,300 to $176,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.Brand: OptumInsightJob ID: 2081740Employment Type: Full-timeJob Area: Sales & Marketing