Director, Product Marketing

Role Description

We are seeking a seasoned, execution-oriented Director of Product Marketing to own GTM strategy and results across Omnicell's Hospital Solutions pillar - one of the company's largest and most complex commercial segments. This role leads end-to-end product marketing for:

• Point of Care
• Anesthesia
• Supply
• Central Pharmacy
• Central Pharmacy Services
• IV

This spans both capital hardware and a growing software and services portfolio sold globally into health systems.

You will lead two sub-teams - Automated Dispensing and Central Pharmacy - with direct and indirect reports, and serve as the primary PMM interface between product management, sales leadership, and the broader marketing organization. You and your team will translate field and market intelligence into positioning, messaging, and sales enablement that drives pipeline and revenue across every product line in the pillar.

The ideal candidate brings deep healthcare technology GTM experience, proven people leadership in a matrixed environment, and the range to manage a hardware-heavy portfolio alongside an accelerating software and services motion - adapting positioning, selling approach, and buyer engagement to match each.

Responsibilities

• Pillar GTM Strategy & Execution
  • Own end-to-end GTM strategy and execution across the full Hospital Solutions pillar.
  • Drive positioning, messaging, launch planning, and competitive differentiation for each product line.
  • Balance the distinct complexity of a hardware-heavy portfolio with a growing software and services GTM motion.
  • Orchestrate the full bowtie GTM motion across the Hospital Solutions pillar.
  • Ensure pillar execution is aligned to CoE standards.
• Sales & Field Enablement
  • Serve as the primary PMM interface with Hospital Sales leadership and Hospital-aligned Product Management.
  • Translate market intelligence, win/loss signals, and field feedback into actionable messaging refinements.
  • Build and maintain core sales assets across the pillar.
  • Partner with Sales on deals and strategic accounts that require direct PMM engagement.
• People Leadership
  • Manage and develop two sub-teams - Point of Care and Central Pharmacy.
  • Set clear direction, priorities, and quality standards across all product lines.
  • Recruit, develop, and retain PMM talent.
  • Partner directly with the Sr. Director on pillar resource planning.
• Cross-Functional Partnership
  • Build strong working relationships with various departments.
  • Represent the Hospital Solutions pillar in cross-vertical planning.
  • Provide market and competitive input into the product roadmap process.

Qualifications

• Deep knowledge of the hospital pharmacy and medication management market.
• Proven ability to develop pillar- or portfolio-level positioning.
• Track record driving GTM execution across both capital equipment and software/services products.
• Strong people leadership with experience managing matrixed, multi-product PMM teams.
• Ability to operate at both strategic and executional levels.
• Strong competitive intelligence instincts.
• Influence and alignment skills to navigate senior stakeholders.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field.
• 10+ years in product marketing or solutions marketing in B2B healthcare technology.
• 4+ years of people management, including direct management of product marketers.
• Demonstrated success owning GTM strategy and execution for a pillar or portfolio.
• Proven track record building and enabling a field sales organization.
• Experience managing marketing across both hardware/capital equipment and software/SaaS product lines.

Preferred Qualifications

• Direct experience marketing pharmacy automation, medication management, or clinical workflow technology.
• Familiarity with hospital pharmacy operations, perioperative medication management, or IV/central pharmacy workflows.
• Background managing or contributing to a PMM Center of Excellence.
• Experience navigating health system procurement and multi-stakeholder hospital buying dynamics.
• Exposure to Omnicell’s product portfolio or competitive landscape.

Work Conditions

• Remote.
• Up to 25–30% travel for team meetings, customer engagements, field rides, and industry events.

Company Description

Since 1992, Omnicell has been committed to transforming pharmacy care through outcomes-centric innovation designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.”

Our comprehensive portfolio of robotics, smart devices, intelligent software, and expert services is helping healthcare facilities worldwide to improve business and clinical outcomes as they move closer to the industry vision of the Autonomous Pharmacy.

Our guiding principles inform everything we do:

• As Passionate Transformers, we find a better way to innovate relentlessly.
• Being Mission Driven, we consistently deliver on our promises.
• Our Entrepreneurial spirit makes the most of EVERY opportunity for innovation.
• Understanding that Relationships Matter creates synergies that yield the greatest benefits for all.
• Intellectually Curious, eager to think deeper to learn and improve.
• In Doing the Right Thing, we lead by example in ALL we do.

We are deeply committed to Environmental, Social, and Governance (ESG) initiatives. Our ESG efforts focus on creating an inclusive culture and a healthier world.

Omnicell is dedicated to fostering an inclusive workplace. We welcome applications from all individuals, valuing a wide range of perspectives and backgrounds.