Copywriter

The Copywriter will create compelling, brand-aligned content for AutoZone’s marketing channels, ensuring consistency across DIY, Commercial, and private label initiatives. This role focuses on crafting clear, persuasive messaging that strengthens brand equity and drives customer engagement. The Copywriter will contribute to creative copy development for major marketing campaigns, radio and video content, and corporate-level projects. This position collaborates closely with marketing managers, merchants, designers, and project managers to ensure strategic alignment, timely execution, and exceptional quality across all creative initiatives. Develop and maintain AutoZone’s brand voice across all communication channels. Create copy for major marketing initiatives and tentpole events. Write and edit content for radio and video campaigns, ensuring alignment with brand standards. Support DIY and/or Commercial promotions through effective messaging and copywriting. Participate in brainstorming sessions to generate innovative ideas for campaigns. Collaborate with cross-functional teams to develop effective messaging strategies. Assist in exploring Martech and AI solutions to improve content creation and workflow efficiency. Ensure content accuracy through research and adherence to brand guidelines. Contribute to creative briefs by providing clear, strategic copy recommendations. Bachelor’s degree in journalism, advertising, or strategic communications (Master’s preferred). Minimum of 3–5 years of relevant experience in copywriting, marketing, or content development. Proven portfolio showcasing clear, compelling, and effective creative work. Automotive industry knowledge required. Expertise in creative tactics, workflows, and content strategy. Ability to work collaboratively and adapt to changing priorities. Proficiency in MS Office Suite; experience with Martech tools and AI solutions a plus. Spanish language skills preferred. Experience in production and asset management a plus. Interested candidates are encouraged to submit a portfolio in addition to their resume. #J-18808-Ljbffr