Director, Commercial Omnichannel Orchestration and AI

Director Of Commercial Omnichannel Orchestration And AI

The Director of Commercial Omnichannel Orchestration, and AI will lead the strategy, execution, and continuous improvement of AI-enabled commercial analytics and omnichannel engagement capabilities across the organization. The Director will translate business priorities into scalable analytics, next-best-action decisioning, and NPP/omnichannel orchestration that improve customer engagement, field execution, and commercial performance. The Director will serve as a strategic partner to Brand, Marketing, Field Force, Market Access, IT, Commercial Operations, and external vendors to design and operationalize a modern commercial engagement model. The Director will combine innovation with execution discipline, ensuring solutions are scalable, measurable, compliant, and embedded into day-to-day business processes.

The Director will report to the Vice President, Commercial Excellence & Insights and Analytics.

Primary Responsibilities

• Lead the design and evolution of HCP and, where applicable, patient omnichannel engagement strategies across personal and non-personal channels
• Establish measurement frameworks, KPI definitions, and test-and-learn approaches for omnichannel and NPP programs
• Drive orchestration of customer journeys, content deployment, and channel optimization using data-driven insights
• Partner with Marketing, Field Force, and Commercial Operations teams to improve personalization, timing, and effectiveness of customer engagement
• Define and lead the commercial AI and advanced analytics roadmap aligned to brand strategy, launch priorities, and in-market optimization
• Identify, prioritize, and scale high-value use cases across segmentation, targeting, omnichannel optimization, next-best-action, forecasting, customer engagement, and sales effectiveness
• Translate business questions into actionable analytics frameworks, models, dashboards, and decision tools in collaboration with the Commercial Operations Team
• Partner with business leaders to ensure analytics outputs are adopted and drive measurable business impact
• Build and operationalize AI-enabled next-best-action/next-best-message capabilities to support field teams, brand teams, and omnichannel execution
• Embed decision intelligence into commercial workflows so recommendations are actionable, repeatable, and easy to use
• Develop monitoring, feedback loops, and continuous improvement processes to refine models and improve adoption over time
• Partner with IT and Commercial Operations teams to ensure the data and technology foundation supports omnichannel, AI, and advanced analytics use cases
• Help shape requirements for CRM, marketing automation, data integration, customer master, and analytics platforms
• Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
• Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
• Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
• Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
• Establish clear success metrics and accountability across channels, tactics, and customer segments
• Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
• Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
• Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
• Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
• Promote a data-driven culture and drive change management to accelerate adoption of new capabilities
• Serve as a thought leader in commercial omnichannel analytics, AI-enabled decisioning, and customer engagement capabilities
• Provide prioritization, guidance, and cross-functional leadership across the broader Commercial Operations organization
• Help shape the future capability model, including operating model, resource needs, and skill requirements

Competencies

• Strong knowledge of omnichannel measurement, campaign analytics, customer journey analytics, and promotional effectiveness
• Familiarity with next-best-action, personalization, segmentation, targeting, and orchestration approaches
• Working knowledge of commercial data ecosystems including CRM, digital, claims, specialty pharmacy, payer, and third-party data
• Strong analytical storytelling and executive communication skills
• Ability to balance innovation, speed, governance, and practical execution
• Strategic thinker with strong business judgment
• Able to operate effectively in a matrixed organization
• Successful at driving accountability and measurable outcomes
• Ability to influence without formal authority
• Adept at balancing hands-on execution with long-term capability building
• Skilled at promoting collaboration, simplicity, and action

Experience

• Bachelor's degree in business, analytics, statistics, computer science, engineering, life sciences, or related field required; advanced degree preferred, such as MBA, MS, MPH, or similar quantitative or business discipline
• At least 9 years of experience in pharmaceutical, biotechnology, or healthcare analytics, commercial operations, digital/omnichannel, or related functions
• Strong experience in commercial analytics, omnichannel strategy, NPP measurement, and customer engagement optimization
• Demonstrated experience with AI/ML, advanced analytics, predictive modeling, or decision intelligence in commercial use cases
• Experience supporting brand strategy, launch readiness, field execution, and performance measurement
• Experience with tools such as Veeva CRM, Salesforce Marketing Cloud or similar automation platforms, BI/reporting tools, and analytics environments
• Experience working cross-functionally with Marketing, Sales, Market Access, IT, Data, and Compliance/Legal partners
• Experience with vendor management and external solution providers
• Oncology, hematology, specialty, or rare disease experience preferred

EEO Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Benefit Statement:

All regular-status, full-time employees of Geron are eligible to participate in the Company's comprehensive benefit program, pursuant to plan terms and conditions. Plan choices include medical, dental, vision, life insurance, flexible spending accounts, disability insurance, supplemental health insurance, a 401(k) retirement savings plan, and an employee stock purchase plan. Geron also provides regular-status, full-time employees with a generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment, 64 hours of sick leave, 9 standard paid holiday days off, and paid leave for certain life events. Geron recognizes that its employees work in many different states and therefore may be affected by different laws. It is Geron's intention to comply with all applicable federal, state, and local laws that apply to the Company's employees.

Salary Statement:

Offered compensation is determined based on market data, internal equity, and an applicant's relevant skills, experience, and educational background.

General Salary Range: $215,000 to $235,000