Senior Manager, Strategic Events

Role Description

This is a highly visible role that sits at the intersection of Marketing, Sales & Customer Success. You'll serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams, helping shape our presence across flagship events including:

• Dreamforce
• Connections
• Agentforce World Tours
• Salesforce field marketing programs
• Strategic third-party industry events

You'll also help define and scale our field marketing motion—working closely with Sales and Customer Success leaders to ensure events drive meaningful business outcomes, including:

• Net-new pipeline
• Opportunity acceleration
• Customer expansion
• Executive engagement
• Brand awareness

Success in this role requires more than exceptional event execution. We're looking for a strategic marketer who can influence stakeholders, activate sales teams, build scalable programs, and turn events into measurable business impact. This role is ideal for someone who thrives in fast-paced environments, enjoys operating with autonomy, and wants to help build the next generation of event marketing inside Salesforce.

Qualifications

• 8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline.
• Proven success developing programs that drive pipeline, customer engagement, and revenue impact.
• Experience managing strategic event portfolios within SaaS, technology, or high-growth companies.
• Experience partnering closely with Sales and Customer Success organizations.
• Experience working with executive stakeholders and navigating complex, matrixed organizations.
• Experience developing account-based or field marketing strategies is strongly preferred.

Requirements

• Strategic Thinker: Understand how events contribute to business growth and connect event investments directly to pipeline generation, opportunity acceleration, customer expansion, and revenue outcomes.
• Relationship Builder: Build trust quickly and influence stakeholders across teams and organizations.
• Sales-Oriented Marketer: Focus on meetings, opportunities, account engagement, customer growth, and measurable business impact.
• Exceptional Communicator: Communicate confidently with executives, sales leaders, customers, partners, and vendors.
• Builder's Mindset: Thrive in ambiguity, create structure, and enjoy building scalable programs and processes.
• One Team Leader: Bring positive energy, strong collaboration, and a deep sense of ownership.

Benefits

• Time off programs
• Medical, dental, and vision insurance
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k) plan
• Employee stock purchasing program