Senior Manager, Makeup Brand Management
Brobston Group
Summary
Lead US marketing strategy for Lip and Collections makeup categories, driving brand desirability, client engagement, and long-term growth. Develop product positioning, go-to-market plans, and omnichannel campaigns in partnership with global and cross-functional teams.
Responsibilities
- Develop category strategies, objectives, launch plans, and performance measures.
- Analyze product and campaign performance, market trends, pricing, and business opportunities to inform future decisions.
- Oversee product portfolio management, launch forecasting, SKU creation, assortment evolution, renovations, and discontinuations.
- Lead integrated marketing campaigns and omnichannel client experiences across retail and digital channels.
- Coordinate cross-functional teams, calendars, launch briefs, and presentations to ensure timely and consistent execution.
- Mentor and guide junior team members.
Requirements
- Bachelor's degree in a related field.
- Beauty marketing experience, preferably in prestige makeup, with a strong understanding of the US market and luxury client expectations.
- Strong strategic thinking, collaboration, communication, presentation, organization, and project management skills.
- High proficiency in Microsoft 365, including Excel and PowerPoint.
- Ability to work in the New York City office at least three days per week.
Vacancy posted 43 minutes ago
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