Director OF Sales

Job Description Job Description PATTY GREEN WHISKEY DISTILLERS A Division of Patricia Green Cellars Ribbon Ridge, Willamette Valley, Oregon DIRECTOR OF SPIRITS SALES Full-Time | On-Site & Field | Newberg, Oregon About Patricia Green Cellars & Patty Green Whiskey Distillers Patricia Green Cellars has stood as one of Oregon’s leading producers of Pinot Noir and Sauvignon Blanc since its founding in 2000. Rooted in Ribbon Ridge and the broader Willamette Valley, the winery has earned a reputation for site-driven wines of uncommon depth, complexity, and sense of place. The estate’s unwavering commitment to quality and terroir expression has made it a benchmark producer in one of America’s most respected wine regions. In 2021, Patricia Green Cellars began developing a high-end spirits program that draws on the same philosophy of local sourcing and artisan craftsmanship that has defined its wines. Utilizing locally grown grains and estate-produced brandy, the distilling operation bridges the winery’s deep agricultural roots with the art of spirits-making. In late 2023, these spirits were brought to market under the brand name Patty Green Whiskey Distillers. Over the past two-plus years, Patty Green Whiskey Distillers has built meaningful traction in both direct-to-consumer and national wholesale channels. The line has been met with enthusiasm from trade professionals and consumers drawn to its provenance, quality, and the unique intersection of winemaking and distilling expertise. The program is now at an inflection point: it is time to bring on a dedicated leader to drive the next phase of growth. The Opportunity Patty Green Whiskey Distillers is seeking an experienced and entrepreneurial Director of Spirits Sales to take ownership of the brand’s commercial growth. This is a ground-floor leadership opportunity for a spirits professional who thrives on building something—someone who can develop strategy, open doors, and close deals while operating within the supportive infrastructure of one of Oregon’s most respected wine operations. The Director will be the primary steward of all spirits sales, from national distribution and on-premise placement to direct-to-consumer channels. The role is charged with growing annual production sales of approximately 600–700 cases per year across whiskey and brandy categories, with room to scale as the program matures. You will develop the sales strategy, build and manage distributor relationships, create compelling sales materials, and serve as the public-facing ambassador for the brand. The position is based at the Patricia Green Cellars winery, located seven miles northwest of Newberg in the heart of the Willamette Valley. The role requires both on-site presence and significant field work, including travel for market visits, trade events, and distributor meetings. This is not a remote role—it is a boots-on-the-ground position for someone who wants to be close to the product and the people who make it. Job Duties & Responsibilities Sales Strategy & Market Development Own and execute the comprehensive spirits sales strategy across all channels: national wholesale, on-premise accounts, direct-to-consumer, and emerging markets including international opportunities. Develop annual and quarterly sales plans with measurable targets for case volume, revenue, and market expansion. Present plans to winery leadership and report on progress regularly. Identify and prioritize target markets for distribution growth. Research market dynamics, competitive positioning, and regulatory requirements to build a thoughtful expansion roadmap. Cultivate and manage relationships with current distributors while actively prospecting and onboarding new distribution partners in key markets. Develop pricing strategies, promotional programs, and incentive structures that align with the brand’s luxury positioning and margin objectives. On-Premise, Direct-to-Consumer & Brand Development Develop and manage on-premise account relationships with bars, restaurants, and hotels, driving placements and reorders through regular account visits, staff trainings, and promotional support. Schedule, plan, and conduct spirits tastings for trade accounts, media, and consumers at off-site events, trade shows, industry conferences, and pop-up experiences. Coordinate and continue to develop the direct-to-consumer shipping and spirits club program, including allocation strategy, member communications, and seasonal offerings. Create and maintain a suite of professional sales materials, including sell sheets, brand decks, tasting notes, and digital content suitable for distributor and account use. Compliance & Cross-Functional Collaboration Serve as the primary liaison with the Oregon Liquor and Cannabis Commission (OLCC) on all matters related to spirits sales, licensing, reporting, and regulatory compliance. Maintain thorough understanding of federal and state spirits regulations, including TTB requirements, labeling compliance, and interstate shipping laws. Collaborate with the winemaking and distilling team on product development, blending decisions, release scheduling, labeling, and bottling operations. Participate in production activities as needed, including bottling line work, case packing, and inventory management, reflecting the hands‑on culture of a small‑production operation. Qualifications & Requirements Required Minimum of 5 years of experience in spirits sales, with a demonstrated track record of growing brands at the regional and national level. Experience with luxury, craft, or premium spirits brands is strongly preferred. Established and enduring relationships within the spirits industry, including distributor networks, key on-premise and off-premise accounts, and trade contacts across multiple markets. Proven ability to develop and execute a sales plan from strategy through to individual account-level execution. Strong working knowledge of spirits categories—whiskey, brandy, and the broader brown spirits landscape—including production methods, market trends, and competitive dynamics. Working knowledge of wine is a significant plus, given the brand’s deep roots in one of Oregon’s top wineries. Proficiency with core business software including Excel, QuickBooks, CRM/sales tracking platforms, and point-of-sale systems. Highly developed interpersonal and communication skills. The ability to present compellingly to a room of buyers, build trust with distributors, and collaborate effectively within a small, close‑knit team. Valid driver’s license and reliable personal vehicle. Must be at least 21 years of age. Willingness and ability to travel as required for market visits, trade shows, distributor work‑withs, and account calls. Physical ability to lift and move cases of spirits, pack boxes, and work on a bottling line as needed. Flexibility to work non‑standard hours as the demands of the business require, including evenings and weekends for events, on‑site tastings, and harvest‑season activities. Preferred Experience launching or significantly growing a spirits brand from a small base—you understand the hustle and resourcefulness required to build from the ground up. Familiarity with Oregon’s spirits landscape, including OLCC processes, the state’s distillery culture, and the Pacific Northwest market. Experience with direct-to-consumer sales models, spirits club programs, or allocation‑based selling. Existing relationships with national spirits media, influencers, and competition judges. What We Offer This is a rare opportunity to shape the trajectory of a premium spirits brand backed by the reputation, infrastructure, and agricultural legacy of one of Oregon’s most celebrated wineries. You will work alongside a passionate team of winemakers and distillers in one of the most beautiful corners of the Willamette Valley, with the autonomy to build something meaningful and the support to do it right. #J-18808-Ljbffr