Senior Director, Customer Marketing, Customer Advocacy, & Community

Role Description

Cyera's best growth engine is already inside our customer base — and it's underleveraged. We're hiring a Senior Director, Customer Marketing to build and run the full 360° customer marketing program: advocacy, community, and lifecycle marketing, unified under one owner for the first time. This is a player-coach role for someone who has built these programs before at a high-growth cybersecurity or SaaS company and wants to do it again with more scope, more executive visibility, and a direct line to revenue outcomes like gross and net revenue retention, expansion, and pipeline.

What You’ll Own:

• Customer Advocacy & Reference Programs:
  • Build a scalable advocacy engine: recruit, onboard, and manage a pool of customer champions, and match them to reference calls, case studies, testimonials, and speaking opportunities.
  • Own the analyst and public review presence across Gartner Peer Insights, G2 and similar platforms and run programs to grow the volume and quality of reviews.
  • Run customer recognition programs (awards, peer-to-peer spotlights) that turn happy customers into visible proof points for the brand.
  • Stand up (or select) a reference management tool to track advocate status, usage, and fatigue, and enforce fair-use and approval processes.
• Customer Community:
  • Launch and grow a branded customer community - the connective tissue between product updates, roadmap input, and peer-to-peer exchange.
  • Define the community platform, content cadence, and moderation model; own engagement and health metrics (active members, participation, sentiment).
  • Partner with Product and Customer Success to route customer feedback from the community into roadmap and retention conversations.
• Customer Lifecycle Marketing:
  • Design and run always-on lifecycle campaigns across onboarding, adoption, expansion, and renewal in lockstep with Customer Success and RevOps.
  • Build segmented, data-driven customer communications (newsletters, in-product messaging, milestone and renewal nudges) that increase product adoption and reduce churn risk.
  • Use usage and health-score data to trigger the right message to the right customer at the right lifecycle stage. Showcase value delivered to the customer to improve retention and expansion.
• Executive Engagement: Customer Advisory Board & CISO Community:
  • Establish and run Cyera's Customer Advisory Board (CAB) and a dedicated CXO (CISO, CIO, CDO, CAIO) community - charter, member selection, cadence, and content.
  • Act as the primary point of contact for CAB members; convert their input into product, content, and go-to-market signal for leadership.
  • Use CAB and CXO relationships to build a bench of executive-level references and speakers for flagship moments.
• Customer Events & Experiences:
  • Plan and deliver customer-facing experiences such as user groups and regional customer days.
  • Keep customers informed and engaged year-round through consistent, high-quality communication touchpoints beyond one-off events.
• Team Leadership & Cross-Functional Partnership:
  • Hire, coach, and develop a high-performing customer marketing team - model the behavior you want to see, and give people real ownership of their programs.
  • Partner closely with Sales, Customer Success, Product, Demand Generation, and Corporate Communications so customer insight and proof points show up everywhere they should — from sales decks to campaigns to PR.
  • Drive alignment between customer marketing initiatives and company-wide priorities, following Cyera's operating model of clarity, alignment, and accountability.
• Metrics, Systems & Reporting:
  • Define the KPIs that matter - advocate pool size and reference fulfillment time, community engagement, NPS/CSAT, and the program's influence on pipeline, expansion, and net revenue retention.
  • Own the customer marketing tech stack (advocacy/reference platform, community platform, and integration with Gainsight/Salesforce/marketing automation) and report results to marketing and revenue leadership.
  • Use data to continuously refine which programs earn their keep - and to demonstrate the commercial impact of customer stories, not just their volume.

Qualifications

• 10-15+ years of B2B marketing experience, including 10+ years building and leading customer marketing, advocacy, or community programs ideally at a high-growth cybersecurity or SaaS company.
• A track record of building advocacy, reference, and community programs from the ground up and scaling them, not just running an existing playbook.
• Experience designing and operating an executive program such as a Customer Advisory Board, including direct engagement with senior buyers (CISOs, CIOs, or equivalent).
• People leadership experience - you've hired, coached, and grown a team, and you're just as comfortable rolling up your sleeves on a program yourself.
• Strong cross-functional influence with Sales, Customer Success, and Product; you build alignment without needing authority over those teams.
• Comfort owning a data-driven story - you can connect advocacy, community, and lifecycle work to retention, expansion, and pipeline outcomes.
• Excellent storytelling and executive presence; you represent the customer's voice credibly in front of company leadership.
• Security industry experience and familiarity with a technical, security-minded buyer are a strong plus.

Requirements

• The advocacy program is relaunched with a healthy, active pool of customer champions and a working reference-request process with clear SLAs.
• Cyera is a leader on the critical Gartner Voice of the Customer categories including DSPM, DLP and AI Security.
• Cyera's branded customer community is live with an engaged founding cohort and a clear content and moderation cadence.
• The Customer Advisory Board and CXO community are chartered and meeting on a regular cadence, feeding signal into product and GTM.
• A lifecycle marketing engine is running in partnership with Customer Success, covering onboarding through renewal.
• Customer marketing has an agreed set of KPIs, is reporting them consistently, and can point to its influence on GRR/NRR, expansion, and pipeline.

Benefits

• Ability to work remotely, with office setup reimbursement.
• Competitive salary.
• Unlimited PTO.
• Paid holidays and sick time.
• Health, vision, and dental insurance.
• Life, short and long-term disability insurance.