Brand Creative Director

Brand Creative DirectorReports to: VP of Marketing/CMOThe Brand Creative Director owns Triquetra's brand identity end to end — how the brand looks, sounds, and shows up everywhere a customer or retail buyer encounters it, across Amazon, our DTC site, TikTok Shop, packaging, and a rapidly growing national retail footprint. This role is the internal owner of our rebrand, the guardian of brand consistency across 100+ SKUs, and the creative leader who raises the ceiling of the team we already have.Triquetra has scaled past $100M on the strength of product, science, and performance marketing. The brand layer is now the gap between where we are and best-in-class. We are at the beginning stages of a rebrand with a hard debut date at Expo West in March 2027, and our retail expansion has made packaging and shelf presence business-critical. This person turns a strong company into a recognizable premium brand — and builds the standards and systems that make that consistency scalable, so quality no longer depends on any single designer or on executive review.This is a brand leadership role, not a conversion specialist role. Performance and CRO fluency are valuable context, but this role is measured on brand coherence, recognition, and retail readiness: does Triquetra look, sound, and feel like one premium brand the whole way through the customer journey — from a TikTok ad to a DTC page to an Amazon listing to a shelf at Sprouts.Key ResponsibilitiesBrand Identity System Ownership• Own, evolve, and enforce the complete brand identity system: design standards, brand kits, voice and visual guidelines, and editorial review across 100+ products and every channel.• Build the repeatable visual language that makes quality scalable — templates, component libraries, layout patterns, and type / color / iconography standards any designer on the team can execute against.• Serve as the final creative quality gate so brand consistency lives in a system the whole team follows, not in any one person's head.Rebrand Leadership• Act as the internal owner of the rebrand: manage the agency relationship, drive decisions on identity, brand architecture, and design system, and hold the timeline to the Expo West March 2027 debut.• Carry the new identity through every surface — packaging, website, Amazon listings, social, the Expo West booth, and retail buyer materials.Packaging & Retail Presence• Own packaging design and the retail shelf experience, including front-of-pack benefit language that communicates what a product does in a three-second read.• Develop shelf-ready, buyer-tested design that earns placement and repeat purchase as we expand across Sprouts, Whole Foods, Walmart, and Costco.Brand Storytelling & Voice• Translate complex science (methylation, GLP, microbiome) into a warm, credible consumer brand without losing accuracy or compliance.Creative Team Leadership• Lead, coach, and develop the in-house creative team; our senior design lead reports into this role.• Set the bar and raise the floor: review, redline, and elevate the team's work so direction means making other people's work world-class, not just producing hero work yourself.• Build the feedback, critique, and review rhythms that transfer brand standards down through the team.New Product Launch Brand Work• Own the brand workstream for our monthly launch cadence: naming, packaging, launch identity, and listing creative direction.Cross-Channel Consistency & Compliance• Ensure a buyer who meets us on a TikTok ad, lands on a DTC page, and checks the Amazon listing experiences one coherent premium brand throughout.• Keep all customer-facing brand work inside our regulatory guardrails, partnering with compliance on claims and voice in a claims-sensitive category.QualificationsRequired• Brand design / creative leadership, with directing other creatives.• CPG background — supplements, wellness, beauty, or food — with work that lives on both digital shelves and physical ones.• Has built or rebuilt a brand identity at scale, ideally through a rebrand, packaging system overhaul, or retail launch.• Portfolio demonstrates brand systems, packaging, and standards a team actually executed against — not just beautiful one-off work.• Proven people developer: real stories of taking designers whose work wasn't good enough and getting them to world-class.• Player-coach who stays hands-on: at our velocity, the bar-setter still ships.Preferred• Supplement or regulated-category experience; comfortable working within FDA/FTC claims constraints.• Retail packaging experience with national grocery or mass retailers.• Experience managing external brand or creative agencies through a major engagement.• Modern tooling fluency — high-level Figma plus genuine comfort directing AI image/video pipelines. We move fast and use these tools heavily.• Conversion / CRO literacy as supporting context for digital surfaces.• US-based preferred.Key Skills• Brand systems thinking — builds the guardrails that let a team execute a vision consistently at 100+ SKU scale, rather than hand-crafting every asset.• Taste and restraint — understands that premium often means knowing what to remove; the fundamentals that separate "looks templated" from "looks like a brand worth the price."• Message-to-visual translation — takes something abstract (a mechanism, a claim, a founder story) and turns it into brand expression a consumer instantly understands and believes.• Creative direction — reviews and elevates others' work; gives clear, actionable feedback that raises the team's ceiling.• Cross-functional diplomacy — partners effectively with marketing, retail sales, ops/packaging, compliance, and external agency teams.• Retail shelf instinct — designs for the three-second read and the crowded set, not just the scrolling feed.