Demand Generation Manager

Demand Gen Manager, Retail Commerce & Feedonomics

Location: Austin

About the Role

We're looking for a data-driven Demand Gen Manager to own integrated, pipeline-generating programs for our Retail Commerce platform and Feedonomics business. This role is built for an Account-Based Marketing (ABM) practitioner who has run demand programs against large, named retail brands and knows how to move enterprise buying committees. You will lead targeted, multi-channel campaigns across digital, email, event, and partner channels, with account-based motions at the center. This is a hands-on role for an experienced demand generation marketer who thrives at the intersection of account strategy, analytics, and execution, and who brings deep expertise in the commerce platform and retail technology ecosystem.

As a key member of our marketing team, you'll build and optimize multichannel campaigns that engage our target audiences, accelerate sales velocity, and amplify our brand presence across digital and in-person environments. You'll also partner closely with product marketing, sales, and partnerships to connect strategy to revenue outcomes.

What is Feedonomics?

Feedonomics is our product feed management platform. It gets retail brands' product catalogs onto the channels where they sell, including Google Shopping, Amazon, Meta, and Walmart, cleanly and at scale. Fluency with feed management, product data, and marketplace selling is a strong advantage.

Key Responsibilities

• Own the demand generation plan: Develop and execute a data-informed annual strategy aligned to revenue goals, audience segments, and product priorities.
• Primary focus on large Retail Commerce brands and Feedonomics, run as account-based (ABM) programs against a defined set of named, high-value target accounts.
• Lead account-based, multi-channel programs: Build integrated ABM campaigns for target retail accounts spanning paid digital (search, display, social), email nurtures, webinars, virtual and in-person events, and partner activations, coordinated with sales on named-account plays.
• Build the ABM muscle: Stand up and scale the account-based toolkit, including personalized offers, custom landing pages, account-specific content and nurtures, and the plays and templates the team can reuse across target accounts.
• Secondary, non-ABM scope: Run broader-reach demand programs for mid-market retail on BigCommerce (BC), complementing the account-based work with scaled campaigns and nurtures for mid-level retail accounts.
• Develop the measurement framework: Establish KPIs, track pipeline contribution, analyze conversion performance, and continually optimize ROI across programs.
• Drive cross-functional collaboration (critical): Partner closely with product marketing, content, sales, and sales development to align on target accounts, ensure message consistency and campaign follow-up, and close the loop on performance. Strong cross-functional partnership is essential to this role.
• Activate partners to amplify campaigns: This role does not lead partner marketing, but works closely with the partner team to have partners amplify and extend campaigns and to optimize joint spend. Also manages agency, media buyer, and vendor relationships to scale programs effectively.
• Scale automation and personalization: Use marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM integrations to refine nurture journeys and audience segmentation.
• Lead and mentor: Build and coach a small but high-performing team focused on channel execution, pipeline acceleration, and operational excellence.

Required Qualifications

• Most important: Proven, hands-on experience running Account-Based Marketing (ABM) programs, including building target account lists, orchestrating multi-channel plays, and partnering with sales on named-account pursuit.
• Most important: Direct experience marketing to large, enterprise retail brands, with a track record of generating pipeline from complex, multi-stakeholder retail accounts.
• 5+ years of B2B demand generation experience, ideally in SaaS or commerce technology.
• Proven success developing and executing integrated, multi-channel pipeline-driving campaigns.
• Deep understanding of ecommerce, digital commerce platforms, and the retail technology ecosystems.
• Clear understanding of commerce platform / technology competitive landscape, experience with both take out campaigns as well as platform (competitor) agnostic GTM motions.
• Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost.
• Excellent collaboration, communication, and stakeholder management skills.
• Strategic thinker with hands-on execution experience and a strong bias for action.

Preferred Qualifications

• Experience with product feed management, retail media, or marketplace selling (e.g., Google Shopping, Amazon, Meta, Walmart), or marketing a data-feed / product-data solution such as Feedonomics.
• Familiarity with ABM technology stacks and intent data platforms (e.g., 6sense, Demandbase).
• Knowledge of partner marketing and marketplace growth strategies.
• Bachelor's degree in Marketing, Business Administration, or related field (MBA or equivalent experience a plus).