Digital Marketing Specialist

Requisition Number: 79553 The company built on breakthroughs. Join us. Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible. How do we do this? With our people. They break through limitations and expectations– not once in a career, but every day. They help move our company, and the world, forward. At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more. Come break through with us. Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry‑leading optical solutions across the broader communications industry. This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical‑based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical‑based communication networks sold to businesses, governments and individuals for their own use. Role Purpose Our Optical Communications division of Corning Incorporated is seeking a highly motivated Digital Marketing Specialist to join our Marketing team in Charlotte, NC. As a Digital Marketing Specialist, you will play a key role in managing and optimizing Corning Optical Communications' digital presence, with a primary focus on web strategy, website operations, digital user experience, and marketing campaign execution. This role partners closely with business stakeholders to develop web experiences, support digital initiatives, improve search visibility, and drive customer engagement across multiple digital channels, including web, email, and social media. Key Responsibilities Web: Develop web plans and recommend page architectures, layouts, and content strategies based on business objectives and user needs. Author and manage website content within Adobe Experience Manager (AEM). Partner with stakeholders to prioritize and execute new page development and content governance initiatives. Monitor website analytics and user behavior to identify opportunities for improving performance, engagement, and conversion rates. Conduct quality assurance testing and troubleshoot content, functionality, accessibility, and user experience issues. Manage incoming web requests and coordinate delivery across multiple projects and timelines. Redesign Project: Support large‑scale website redesign and digital transformation initiatives, including content migration, user acceptance testing, stakeholder coordination, SEO preservation, governance implementation, and launch readiness activities. Partner with internal teams and external agencies to ensure the successful delivery of new digital experiences. Assist in defining website standards, content structure, and best practices to support long‑term scalability and maintainability. Monitor project progress, identify risks, and communicate recommendations to stakeholders throughout the project lifecycle. Paid Social: Support the strategy, coordination, and optimization of paid social campaigns. Partner with stakeholders and digital execution teams to align campaign objectives, audiences, creative, and digital experiences. Email Marketing: Assist in the creation of email marketing campaigns to external customers. Work with teams to create email content and assist in proofing content prior to execution. Project Management: Manage stakeholder requests, priorities, budgets, and project timelines using Adobe Workfront, Jira, or similar platforms. Coordinate multiple concurrent initiatives while proactively identifying dependencies, risks, and competing priorities. Search Engine Optimization (SEO): Develop and execute SEO strategies to improve organic search visibility, traffic, and engagement. Conduct keyword research, content optimization, metadata recommendations, and technical SEO reviews. Monitor search performance using tools such as Google Analytics, Google Search Console, SEMrush, and BrightEdge. Stay current on evolving search behavior, including AI‑powered search, answer engines, and emerging discoverability practices, and translate trends into actionable recommendations. Reporting & Analytics: Analyze website and campaign performance, user behavior, traffic trends, and conversion metrics to identify opportunities and provide actionable recommendations. Develop and communicate performance insights to business stakeholders. Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they emerge. Qualifications Education and Experience- Required: Bachelor's degree in Marketing, Communications, Business, or related field Minimum 3 years of experience in digital marketing or web marketing Minimum 3 years of experience managing digital projects, stakeholder expectations, priorities, and timelines, with the ability to translate business needs into clear digital requirements and coordinate execution across internal teams and external agency partners Experience with website analytics and SEO platforms such as Google Analytics, Google Search Console, or SEMrush Experience with Adobe Experience Manager (AEM) or a comparable enterprise content management system like Sitecore, Drupal, Contentful or similar Experience using project management platforms such as Adobe Workfront, Jira, or similar tools Working knowledge of UX principles, digital accessibility, SEO, and website content governance Desired Skills Working knowledge of web development principles and technologies, including HTML, CSS, and JavaScript Experience with paid search/SEM and Google Ads This position does not support immigration sponsorship. The range for this position is $80,083.00 - $110,115.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job‑related factors, including but not limited to geographic location, market demands, experience, training, and education. A job that shapes a life. Corning offers you the total package. Company-wide bonuses and long‑term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win. As part of our commitment to your financial well‑being, we provide a 100% company‑paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning's total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service. Our health and well‑being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company‑paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family. Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That's why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions. We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status. Corning is committed to providing equal employment opportunities and considers requests for reasonable accommodations in accordance with applicable laws. Individuals with disabilities or sincerely held religious beliefs may request reasonable accommodations to participate in the application or interview process, perform essential job functions, or access other benefits and privileges of employment. To submit a request for reasonable accommodation related to disability or religion, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr Corning Incorporated