Chief of Destination Marketing and Communications - Non Merit

This listing closes on 6/5/2026 at 5:00 PM Eastern Time (US & Canada).

Employer

Baltimore County

Salary

$57.58 - $70.58 Hourly

Location

Towson, MD

Job Type

NON-MERIT

Job Number

NM106 06-26

Department

ECONOMIC AND WORKFORCE DEVELOPMENT

Opening Date

06/04/2026

Closing Date

6/5/2026 at 5:00 PM Eastern Time (US & Canada)

• Description
• Benefits
• Questions

Regular Schedule: 34 hours per week. Plus, County benefits.

A Non-Merit vacancy exists in the Department of Economic and Workforce Development for the position of Chief of Destination Marketing and Communications.

Non-Merit positions are not classified within the Baltimore County Government Classification and Compensation Plan. A list of eligible applicants will be established based on the examination as outlined below. This job announcement may close at any time with little or no notice. Applicants are advised to apply promptly. List all promotions and changes in job duties due to reclassification as separate work experience on your application. Applicants must include the dates of the promotions and reclassifications. You must attach your diploma(s), transcript(s), degree(s), professional license(s), and certification(s) to your application. Unofficial copies are acceptable. Note: Failure to complete all fields of the "Work Experience" section of the application will result in your application not being considered. A resume will not be considered in determining your qualifications for a position. Applicants selected for an interview may provide a resume at that time.

Examples of Duties

Job Purpose

Reporting to the Deputy Director, the Chief of Destination Marketing and Communications is responsible for promoting tourism development, leading destination initiatives and campaigns for the Department of Economic and Workforce Development in accordance with the strategic plans for the County and the Department. The role requires marketing, public relations and management skills.

Essential Job Duties

• Leading destination marketing and promotional efforts within the Department of Economic and Workforce Development
• Leveraging the County's investments in tourism, demonstrating a return on investment, and enhancing quality of life measures
• Leading as the point person for the division's agency of record
• Creating overall brand strategy, including partnerships, utilization of earned, traditional, and paid media
• Developing tourist/visitor collateral, including the annual Visitor's Guide
• Overseeing the execution of Baltimore County Restaurant Weeks
• Working collaboratively with division staff to ensure performance metrics are met
• Utilizing grant and local funds effectively, working within Department and Purchasing requirements/procedures, and maintaining statistical and financial records
• Developing communication strategies for platforms, including newsletter, website, and social media
• Writing reports, plans, and press releases
• Serving as liaison to tourism partners, external stakeholders, local and industry media, commission members, and other additional functions
• Collaborating with Maryland Office of Tourism Development on tourism strategies and economic impact studies
• Conducting and utilizing market research

Examples of Other Duties

Performs other related duties as required.

NOTE: The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all essential job functions for each position in the class. Each position may not be required to perform all of the essential job functions listed.

Qualifications

Graduation from an accredited college or university with a Bachelor's degree or higher in a related field. Plus At least five years of experience in the tourism or hospitality industry preferred. Knowledge, Skills, and Abilities

• Knowledge of the tourism industry
• Experience developing, enhancing, and marketing a local jurisdiction's brand. Expertise in social media and marketing
• Strong interpersonal, organizational, administrative, and communication skills
• Enthusiasm and creativity
• Adaptability and resourcefulness
• Excellent public speaking skills
• Intermediate level computer skills, including Microsoft Office Suite and other related software
• Ability to effectively represent Baltimore County and the Department
• Ability to work within County guidelines and Purchasing requirements
• Valid driver's license and reliable transportation

Licenses and Certificates Possession of a valid driver's license equivalent to a noncommercial, class C Maryland driver's license is required at the time of appointment. Proof of Degree Equivalency Applicants who have obtained a degree from outside the United States of America are required to submit degree equivalence documentation from World Education Services, Inc. ( Mail or deliver documents to: ATTN: Chief of Destination Marketing and Communications Office of Human Resources Baltimore County Government 308 Allegheny Ave. Towson, MD 21204 You must attach your diploma(s), transcript(s), degree(s), professional license(s), and certification(s) to your application. Unofficial copies are acceptable. EXAMINATION PROCEDURE Applicants will be qualified based on an evaluation of the training and experience they stated in their application, including their answers to the supplemental questions. Applicants must clearly and completely state the dates and duties of past and present experience for evaluation purposes.

Conditions of Employment

Must have a valid driver's license and reliable transportation.

Physical and Environmental Conditions The work of this classification entails frequent walking, standing, and other limited physical activities.

Employment Background Investigation Applicants selected to a position in Baltimore County must successfully complete an employment background investigation, including, but not limited to, a criminal background check, education verification, and fingerprinting.

Employment Benefits for Non-Merit or Non-Classified, Part-Time Employees Baltimore County General Government offers the following benefits to part-time, non-merit or non-classified employees. New employees are eligible for benefits upon hire, unless noted otherwise. Equal Opportunity Employer Baltimore County is an equal opportunity employer and encourages minority, female and disabled applicants. Smoke free workplace All Baltimore County offices are smoke free. Drug free workplace Baltimore County provides a drug free workplace. Prospective employees are required to submit to urinalysis drug testing as part of the pre-employment physical examination. Employee Assistance Program Our Employee Assistance Program provides confidential and professional assessment and referral assistance for employees and eligible dependents in the household who are experiencing personal problems that may be affecting work performance, job satisfaction, or overall quality of life. Health Insurance In order to qualify for health insurance benefits (medical, prescription, dental and vision insurance), part-time employees must be scheduled for four (4) full work days plus two (2) hours each week. Health Insurance benefits elected become effective the first day of the month following the date of hire if the employee has completed online enrollment prior to that date. New employees must enroll within thirty (30) calendar days of hire. Plans offered include: Medical, Prescription, Dental and Vision insurance. Flexible Spending Accounts Opportunity to set aside pre-tax dollars, through payroll deduction, for eligible unreimbursed medical care expenses and/or dependent care costs. Life Insurance In order to qualify for life insurance benefits, part-time employees must be scheduled for four (4) full work days plus two (2) hours each week. Employees may elect basic term life insurance for themselves equal to one time the employee's annual salary, rounded to the next higher $1,000. Employees contribute a portion of the premium through monthly payroll deductions. The County also offers an Additional/Employee paid Life Insurance plan with coverage up to $100,000. Retirement Employees are required to participate in the Baltimore County Employees' Retirement System, with very limited exceptions. Paid Leave Sick Leave - Monthly sick leave earnings prorated based on the number of hours worked per week. No maximum on accrual. Accrued balance can be applied toward service credit at retirement. Vacation Leave - Monthly vacation leave earnings prorated based on the number of hours worked per week. Earnings increase after five, ten and fifteen years of service generally. Holidays - Part-time 30 to 39 hour non-merit or non-classified employees will generally be paid for ten holidays per calendar year. Other part-time, non-merit or non-classified employees working 29 hours per week or less will receive two paid holidays per calendar year. These holidays are the Christmas holiday and the Independence Day holiday. Bereavement Leave Jury Leave Military Leave Baltimore County Employees Federal Credit Union Membership in Baltimore County Employees Federal Credit Union offers a full range of savings programs, loans, checking, direct deposit, payroll deduction, savings bonds, and other financial services. Direct Deposit Payroll through direct deposit to the financial institution selected by employee is required. Deferred Compensation Nationwide Retirement Solutions offers a 457 retirement plan allowing for payroll contributions of tax deferred dollars to investment options of your choice.

Disclaimer This is only a summary of benefits and policies in Baltimore County. Any benefit or policy may be changed at any time at the discretion of the administration. This summary does not constitute an express or implied contract, nor does it constitute a guarantee that your employment relationship will continue for any specified period of time or end only under certain conditions. 01 The purpose of the supplemental questions listed below is to further evaluate your experience and education to determine your eligibility for this job classification. Answer each question accurately and thoroughly. To be considered for this position, the experience you indicate in your responses to the supplemental questions must also be described, in detail, in the Work History/Experience section of this application. Questions with text answers require you to include the name of the employer/organization and dates of the specific experience.

• I have read and acknowledge the above instructions.

02 Are you currently a merit (full-time), non-merit (part-time), or temporary employee of the Baltimore County General Government? Employees of Baltimore County Public Schools, Baltimore County Public Library, Baltimore County's court systems, or Baltimore County Community College, and employees of temporary services used by the County are not considered employees of the Baltimore County General Government.

• Yes
• No

03 Are you willing to work in a position that requires travel between work sites using your personal transportation? A mileage allowance, set by Baltimore County Policy, shall be paid to County employees who use their privately-owned vehicles for official County travel necessary to carry out the required or authorized duties of their positions. Possession of a valid driver's license equivalent to a Non-Commercial, Class C Maryland driver's license is required at the time of appointment.

• Yes
• No

04 Education: Select the choice that best describes your educational background.

• Graduation from an accredited college or university with a master's degree or higher in a related field.
• Graduation from an accredited college or university with a bachelor's degree in a related field
• I do not have any of the education requirements for this position.

05 Do you have at least five years of experience working in the tourism or hospitality industry?

• Yes
• No

06 If you answered "Yes" to the above question, provide specific examples of the experience you have working in the tourism or hospitality industry. Include the employer(s) and date(s) you performed these duties. If you chose "No", respond by entering N/A to this question 07 Do you have expereince developing communication strategies for platforms, including newsletter, website, and social media?

• Yes
• No

08 Do you have a valid driver's license and reliable transportation?

• Yes
• No

09 Applicants selected for a position with Baltimore County must successfully complete an employment background investigation, including, but not limited to, a criminal background check, education verification, and fingerprinting. Are you willing and able to accept this condition of employment?

• Yes
• No

10 I understand I am responsible for maintaining the accuracy of my contact information, including my street address, my e-mail address, and my contact telephone numbers. My failure to maintain accurate contact information may result in my not receiving information regarding this job announcement and/or may result in my not being further considered for this employment opportunity. To update this information, visit log into your account, and edit your profile. I have read and acknowledge the above instructions.

• Yes
• No

* Required Question

Employer Baltimore County Address 308 Allegheny Avenue Towson, Maryland, 21204 Phone View phone number on click.appcast.io Website