Vice President of Marketing

Location: Flexible / Remote (U.S.) Reports to: Chief Revenue Officer

Role Overview

Three+one is seeking a results-driven Vice President of Marketing to build, lead, and scale our marketing function as we expand our presence in the SLED (State, Local, and Education) market. This role is ideal for a hands-on marketing leader who has grown with early-stage companies through scale and understands how to align marketing tightly with revenue outcomes.

You will own the end-to-end marketing strategy—from demand generation and brand to sales enablement and events—while building the systems, team, and processes required to support sustainable growth. Success in this role is measured by pipeline impact, revenue contribution, and market influence , not activity volume.

Key Responsibilities

Revenue & Demand Generation

• Develop and execute a comprehensive lead generation strategy supporting both new customer acquisition and account expansion
• Build scalable inbound and outbound lead generation and nurturing programs
• Design and run Account-Based Marketing (ABM) campaigns for high-value target accounts
• Continuously optimize marketing channels, messaging, and lead attribution models to maximize pipeline and ROI
• Partner closely with sales leadership to ensure tight alignment between marketing programs and revenue goals
• Lead, mentor, and scale a small, high-performing marketing team , fostering ownership, accountability, and continuous improvement
• Provide day-to-day coaching and performance management for a 3-person outbound prospecting team
• Thoughtfully engage and manage contractors, agencies, and external partners to extend team capacity as needed

GTM Systems, Data & Operations

• Spearhead the setup, optimization, and ongoing evolution of the GTM tech stack (e.g., HubSpot, Starbridge, and related tools)
• Introduce workflow automation, scalable processes, and robust reporting and dashboards
• Consistently leverage data-driven insights to evaluate performance, identify gaps, and improve marketing effectiveness
• Own and manage the marketing budget , ensuring disciplined spend aligned to business priorities

Content, Brand & Thought Leadership

• Create, write and publish authoritative content that establishes domain expertise and thought leadership, while building a structured, scalable content engine that drives traffic and demand
• Own and evolve the brand strategy , including voice, storytelling, messaging, and visual identity
• Ensure consistent, compelling brand expression across all channels and customer touchpoints

Events, Enablement & Cross-Functional Collaboration

• Build, execute, and scale a best-in-class event marketing model , maximizing pre-event, on-site, and post-event outcomes
• Contribute to sales enablement and productivity through high-impact collateral, messaging frameworks, and go-to-market resources
• Collaborate cross-functionally with sales, product, relationship management and partnerships teams to develop and execute integrated GTM strategies
• Team up with Director of Partnerships to translate partner relationships and opportunities into marketing execution

Qualifications & Experience

• 10+ years of B2B marketing experience, with significant experience in startup or high-growth environments
• Proven track record of scaling marketing functions alongside company growth, expansion, and increasing organizational complexity
• Prior experience in a private equity–backed company strongly preferred , with demonstrated ability to operate in results-driven, performance-oriented environments
• Strong understanding of SLED markets , with K–12 experience a plus , including familiarity with complex procurement cycles and stakeholder-driven buying processes
• Demonstrated success driving measurable revenue impact , pipeline growth, and market penetration—prioritizing business outcomes over activities or projects
• Hands‑on experience with modern marketing automation, CRM, and GTM technology stacks (e.g., HubSpot and related tools)
• Comfortable balancing strategic leadership with hands‑on execution , particularly in lean or evolving organizations
• Exceptional leadership, communication, and cross‑functional collaboration skills

What Success Looks Like

• Marketing is a predictable, scalable contributor to pipeline and revenue
• Clear attribution and visibility into what is driving growth
• A motivated, accountable team aligned to business outcomes
• A strong, credible brand presence in the SLED market

About three+one

Three+one provides liquidity and treasury solutions to public entities across the United States, including municipalities, counties, K–12 school districts, authorities, higher education institutions, and nonprofit organizations. Founded in 2014, three+one’s technology and strategic partnerships empower public‑sector organizations to make smarter, data‑driven financial decisions.

Our platform uncovers new sources of income and savings by identifying all cash as a revenue‑generating asset. On average, three+one helps clients realize 30% more earnings and 73% more cash invested with confidence . Since our official launch, our technology and expertise have enabled public entities nationwide to identify more than $4.3 billion in revenue opportunities and cost savings —dollars that are reinvested directly back into communities without increasing the tax burden on residents.

With a proven product–market fit, rapidly expanding demand for innovative financial technology in the public sector, and a loyal client base , three+one is exceptionally well positioned for significant revenue growth and increased market share nationwide. We are building a category-defining company at the intersection of public finance, technology, and measurable community impact.

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