Paid Search Marketing Specialist

Mavi is hiring a Paid Search Marketing Specialist to help drive incremental, efficient growth across our fashion eCommerce brands. This full-time role is based in NYC and reports directly to our Senior Performance Marketing Manager. You'll serve as the key strategic and executional partner across our paid search ecosystem, including Google Ads, Microsoft Ads, and other lower-funnel acquisition channels such as Criteo. Depending on the brand and channel, you'll either manage campaigns directly or work closely with external agency partners to guide strategy, monitor performance, and ensure results align with business goals. You’ll collaborate with marketing, merchandising, and analytics teams, monitor channel performance using tools like GA4 and Triple Whale, and constantly look for ways to improve our new customer acquisition strategy. This is not a "run the playbook" role; this is for someone who understands how media buying, merchandising, attribution, and customer behavior work together, and who thrives on finding growth through experimentation, insight, and sharp execution. Responsibilities Own day-to-day performance of Google Ads, Microsoft Ads, and other lower-funnel acquisition channels through a combination of hands-on campaign management and agency partnership models. Serve as the primary internal point of contact for paid search channels, providing strategic direction, agency oversight, feedback, and performance accountability across all managed brands. Manage Google Ads and Microsoft Ads campaigns directly where appropriate, including campaign setup, optimization, reporting, and testing. Partner closely with third-party agencies on applicable accounts to align on strategy, execution, priorities, and performance expectations. Collaborate with internal marketing, merchandising, and creative teams to align campaign strategy with product priorities, promotional calendars, and business objectives. Develop and manage testing roadmaps across campaign structure, bidding strategies, audiences, product feeds, landing pages, and creative assets. Analyze campaign performance and identify opportunities for optimization across Search, Shopping, Performance Max, Demand Gen, and remarketing initiatives. Track and report on performance KPIs including MER, ROAS, CAC, AOV, NC ROAS, and revenue contribution. Use GA4, Shopify, Triple Whale (or other MTA tools), and platform reporting to measure channel contribution, attribution, and incrementality. Recommend optimizations to media mix, budgets, campaign structure, and acquisition strategy based on data and market trends. Monitor the competitive landscape and stay on top of platform updates, automation developments, and testing opportunities. Required Qualifications 2-3 years of experience managing Google Ads and/or Microsoft Ads, either in-house or via agency. Experience with hands-on campaign management across Search, Shopping, and Performance Max campaigns. Experience working with or managing external agencies for paid search and performance marketing initiatives. Strong understanding of eCommerce paid search, digital customer journeys, and seasonal buying cycles. Ability to connect business objectives and merchandising priorities to media performance. Fluent in paid media KPIs, including ROAS, MER, CAC, NC ROAS, AOV, CTR, CPC, and conversion rate. Experience with reporting tools such as GA4, Looker Studio, Shopify, and attribution platforms including Triple Whale, Northbeam, or similar MTA solutions. Excellent communicator, self-motivated, and proactive with a growth-oriented mindset. Experience with Google Merchant Center, product feeds, and feed optimization is preferred. Experience with Criteo or other retargeting and lower-funnel acquisition platforms is a plus. Experience supporting DTC brands and/or multi-region campaigns (U.S. and Canada) is preferred. Exposure to emerging advertising platforms and AI-media opportunities is a plus. #J-18808-Ljbffr Mavi North America