Digital Media & Marketing Manager | Hillcrest Platte County

Classification Exempt Reports to Director of Operations Summary / Objective Hillcrest Platte County is seeking a Digital Media & Marketing Manager to lead the organization’s digital storytelling, content production and marketing, public relations, paid media execution, and website updates and maintenance. This is a hands‑on, senior‑level role that requires both strong creative execution and strategic oversight. The ideal candidate thrives in producing high‑quality content while also leading and supervising a small communications team, ensuring consistency and excellence across multi‑channel marketing efforts within a mission‑driven environment. In addition, this role supports marketing and communications efforts for public relations initiatives, organizational events, and HPC Thrift Shops, while acting as a key connector between administrative departments, thrift store locations, and community partners. Essential Functions Guidance and supervision of marketing team members across locations Content creation (digital and print), strategy, and execution across social media platforms: Facebook, Instagram, Threads, LinkedIn, TikTok, and YouTube Brand consistency across all marketing channels Meta Ads Manager strategy, campaign execution, and budget optimization Analytics tracking, reporting, and performance optimization Public relations and media outreach Event promotion and marketing support Google Business Profile updates and review response management WordPress website updates and maintenance Storytelling, article writing, and short‑form video production Management of login credentials and secure access for digital platforms Collaboration with thrift store locations and administrative departments Other duties as assigned Competencies Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, or a related field; and/or 4+ years of equivalent professional experience in digital marketing, content creation, media production, or public relations Experience leading or supervising creative team members Experience in multi‑channel marketing, including digital and print content creation, social media strategy, and platform execution across Facebook, Instagram, Threads, LinkedIn, TikTok, and YouTube Strong understanding of brand management and maintaining consistency across digital and print channels Experience with Meta Ads Manager, including campaign strategy, execution, and budget optimization Analytics, reporting, and performance optimization across digital marketing platforms Public relations, event promotion and external communications Google Business Profile update/reviews, and WordPress website updates Strong storytelling, writing, and content development skills Experience creating marketing and campaign assets using accessible tools such as Canva, video editing platforms, and Google Workspace Ability to manage multiple priorities independently in a fast‑paced, mission‑driven environment Alignment with and support of the Christian mission, values, and beliefs of Hillcrest Platte County Supervisory Responsibility This position manages two Social Media Coordinators at our Thrift Stores and Admin. Manage, train, and empower social media coordinators across thrift shops; enhancing effectiveness. Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Required to lift in moderation. Position Type / Expected Hours of Work This is a full‑time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand. Travel Travel is primarily local throughout the business day. Required Education and Experience Four years of management experience BS or BA Degree or 3 years of professional work experience in a related field Preferred Education and Experience Master’s degree in Marketing, Communications, Digital Media, Public Relations, Journalism, Advertising, Graphic Design, or a related field. Additional Eligibility Qualifications Must possess a valid state driver’s license. AAP/EEO Statement Hillcrest Platte County provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. #J-18808-Ljbffr