Sr. CRM Business Analyst

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description Summary: The Sr. CRM Business Analyst will take a lead role in eliciting, documenting, and validating business requirements from stakeholders, translating them into user stories and functional specifications. The Sr. BA will work independently within an Agile (SAFe) framework, managing requirements workstreams and serving as the primary liaison between business stakeholders and the BD technology and global services team (TDS). The Sr. BA will facilitate workshops with business and IT stakeholders, analyze CRM data and processes to identify gaps and improvement opportunities, and own stakeholder relationships more broadly. Key responsibilities Include: Elicit, document, and validate business requirements from stakeholders, translating business needs into user stories and functional specifications; support sprint planning, backlog grooming, and UAT coordination. Facilitate workshops and working sessions with business and IT stakeholders to gather requirements, align on priorities, and drive decisions. Analyze CRM data and processes to identify gaps and improvement areas, providing recommendations aligned to BD’s long-term CRM strategy and roadmap. Act as liaison between business users and technical delivery teams, working collaboratively across Commercial functions inclusive of business partnerships, marketing teams, and TDS. Independently manage requirements workstreams and own stakeholder relationships broadly, partnering with Sales Effectiveness and the Commercial team to curate & deliver technical training for newly deployed capabilities. Develop dashboards that support business needs and measurement of CRM KPI’s. Required Skills: 5+ years combined experience in Salesforce business analyst or manager experience. Bachelor degree required. Experience in systematizing new business processes, efficiencies, and business improvements. Strong business and systems thinker using independent judgment and ability to analyze, coordinate, and optimize CRM to support recommended solutions that achieve desired results. Agile certified strong experience in Scaled Agile development framework. Self‑directed with the ability to work collaboratively with individuals at all levels. Ability to interact with “business” as well as “technical” partners. Ability to span multiple technology platforms and willingness to become proficient in technologies over and above the required specialty. (example: Life Sciences Cloud, Dynamics CRM, Marketo, Service Cloud, CLM, CPQ) Ability to drive organizational changes by influencing others without authority. Excellent verbal and written communication skills. Ability to travel ~10% required. Lead technical training execution with a practice council of CRM Delegated Administrators. Education and Experience: BA/BS required (in lieu of a bachelor’s degree, 5+ years of experience in the applicable area) Certifications: Salesforce Administrator 201 Certification SAFe Agile framework preferred. PayTransparencyStatement At BD, we are committed to supporting our associates’ well‑being, development, and success through a performance‑based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: Annual Bonus Potential Discretionary LTI Bonus Health and Well‑Being Benefits Medical coverage Health Savings Accounts Flexible Spending Accounts Dental coverage Vision coverage Hospital Care Insurance Critical Illness Insurance Accidental Injury Insurance Life and AD&D insurance Short‑term disability coverage Long‑term disability insurance Long‑term care with life insurance Other Well‑Being Resources Anxiety management program Wellness incentives Sleep improvement program Diabetes management program Virtual physical therapy Emotional/mental health support programs Weight management programs Gastrointestinal health program Substance use management program Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit Retirement and Financial Well‑Being BD 401(k) Plan BD Deferred Compensation and Restoration Plan 529 College Savings Plan Financial counseling Baxter Credit Union (BCU) Daily Pay College financial aid and application guidance Life Balance Programs Paid time off (PTO), including all required State leaves Educational assistance/tuition reimbursement MetLife Legal Plan Group auto and home insurance Pet insurance Commuter benefits Discounts on products and services Academic Achievement Scholarship Service Recognition Awards Employer matching donation Workplace accommodations Other Life Balance Programs Adoption assistance Backup day care and eldercare Support for neurodivergent adults, children, and caregivers Caregiving assistance for elderly and special needs individuals Employee Assistance Program (EAP) Paid Parental Leave Support for fertility, birthing, postpartum, and age‑related hormonal changes Leave Programs Bereavement leaves Military leave Personal leave Family and Medical Leave (FML) Jury and Witness Duty Leave Why Join Us? To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success. To learn more about BD visit Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Primary Work Location USA NJ - Franklin Lakes Additional Locations Work Shift At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance‑based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under “Our Commitment to You”. Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role. Salary Range Information $120,300.00 - $192,400.00 USD Annual #J-18808-Ljbffr Hobbsnews