Marketing Manager 2

Cross-LOB Portfolio Strategy & Governance Own the X-LOB strategy and portfolio across Shop App, balancing customer, business, Global and LOB priorities. Establish priorities and roadmaps for cross-LOB experiences, shared capabilities, campaigns and growth initiatives. Own the business strategy and performance of features and capabilities that span multiple LOBs. Maintain visibility across major site initiatives to identify dependencies, conflicts, gaps, risks and opportunities. Partner with LOB leaders to ensure category strategies connect into a cohesive Samsung digital experience. Establish clear governance, ownership and success measures across the X-LOB portfolio. Growth Strategy & Performance Identify and prioritize opportunities to improve revenue, conversion, AOV, attach, engagement and customer experience across LOBs. Develop cross-category merchandising, cross-sell, upsell, bundle and ecosystem growth strategies. Analyze customer journey, site, campaign and feature performance to determine what is working, what is not and where optimization is required. Translate performance insights into clear recommendations, priorities and actions. Establish success measures and ensure initiatives are evaluated against measurable customer and business outcomes. Global Campaign & Initiative Leadership Lead SEA alignment and execution for Global initiatives, capabilities, campaigns and key drive periods that span multiple LOBs. Assess Global changes for US business, customer and operational impact and ensure appropriate localization. Represent SEA requirements and customer needs with Global teams and identify gaps or opportunities. Ensure Global initiatives are translated into cohesive end-to-end experiences across Shop App. Customer Experience & Site Congruency Maintain comprehensive working knowledge of Shop App experiences, capabilities, promotions and customer journeys across LOBs. Ensure consistency across navigation, discovery, merchandising, offers, shared experiences, cart/checkout touchpoints and post-purchase journeys. Proactively identify cross-site dependencies, inconsistencies, customer friction and risks and drive prioritization and remediation. Establish and reinforce cross-LOB experience and merchandising standards. Ensure site and app experiences operate as a connected ecosystem rather than independent category experiences. Data, Insights & Optimization Independently analyze digital commerce performance using Adobe Analytics, Tableau and other available data sources. Analyze traffic, engagement, funnel progression, conversion, AOV, attach, revenue, campaign and feature performance to identify trends and opportunities. Diagnose performance gaps and customer friction and translate findings into actionable business and experience recommendations. Partner with Analytics teams on deeper analysis while maintaining ownership of X-LOB performance insights and actions. Establish measurement frameworks and ensure learnings are incorporated into future strategy and execution. Program & Project Leadership Lead complex cross-functional programs from strategy through execution, launch and optimization. Define scope, requirements, milestones, dependencies, risks, owners, readiness criteria and measurement plans. Drive accountability and decision-making across multiple teams and competing priorities. Ensure appropriate launch readiness, stabilization, performance monitoring and post-launch optimization. Competitive & Industry Intelligence Monitor competitive, industry and digital commerce trends to identify evolving customer expectations, capabilities and best practices. Translate relevant insights into actionable recommendations for digital experience, merchandising and growth roadmap. Benchmark Samsung experiences against leading digital commerce experiences to identify opportunities for differentiation and improvement. Cross-Functional & Team Leadership Serve as a central X-LOB partner across Product, Design, Engineering, Analytics, Marketing, Merchandising, Global and LOB teams. Lead and develop the X-LOB team, establishing clear ownership, priorities and performance expectations. Communicate portfolio performance, opportunities, risks and recommendations to senior leadership. Build strong operating relationships and influence outcomes without direct authority. Qualifications 10+ years of experience in eCommerce, digital product, merchandising, customer experience, product operations or related fields, including demonstrated leadership experience. Deep understanding of digital commerce and end-to-end web/app customer journeys. Demonstrated experience leading complex cross-functional portfolios, programs and digital initiatives. Strong program/project management skills with experience managing requirements, dependencies, risks, readiness and delivery across multiple stakeholders. Demonstrated ability to independently navigate digital analytics tools, build and interpret performance views, conduct funnel and customer journey analysis, identify root causes and translate findings into prioritized business actions. Experience with Adobe Analytics, Google Analytics, Tableau or similar digital analytics and visualization tools. Strong understanding of digital commerce KPIs including traffic, engagement, funnel progression, conversion, AOV, attach and revenue. Strong commercial judgment and ability to connect customer experience decisions to measurable business outcomes. Strong executive communication, stakeholder management and organizational leadership skills. Bachelor's degree required; MBA or advanced degree preferred. #J-18808-Ljbffr Judit Inc.